Annie: Tell investors which app usage is exploding

Source: Internet
Author: User
Keywords Large data
The mobile data provider, Annie, announced today that it has invested 15 million of billions of dollars in Sequoia Capital, which will be used to build new analytical platform tools. The beijing-based company, which set up its San Francisco office last year, has the main business of providing application developers with accurate application market data estimates and market Analysis Services, and has been able to support Apple's app Store,google play, Amazon app Store and Microsoft WP platform. For Annie This company, if you're a venture capitalist, you don't know it because it tells you which app is using a huge amount of it. About a year ago, Annie financed 6 million of dollars, and famous investor Greycroft also told us, "we used to be a free user, and now we're spending a lot of money on him." "On a certain level, we are using Annie to learn about the apps we've invested in, as well as monitoring applications and their opponents, and their business plans," he said. "Sequoia Capital partner Tim Lee said in an interview email. Tim Lee also said the company was looking into the possibility of Alan Gould joining the board, the founder of a company that once measured advertising effectiveness, IAG, It was bought by Nielsen in 08 at a price of 225 million dollars, and he is now the CEO of Usamp and Greycroft's partner. Although Annie can know which apps are downloaded, he doesn't know if the user will use them often after downloading, unless there is a store service in the application, and the data collection is borderless, and Sequoia Capital has also invested in another company--onavo, which focuses on the mobile app market, It collects app usage data mainly through a small number of sample users, so to speak, Annie and Onavo are the two companies that currently have the most say in application usage analysis in the market, and they provide a paid analysis service for developers. Provide a better data download platform for developers The investment may be somewhat risky, but Lee's spending, Annie has now set up a number of commercial platforms, so they need more data, even cross-platform data, the risk is always the opportunity to coexist.
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