Annual Refrigerator Trend Inventory: Haier and other brands wrestling health, intelligence

May 21, 2014 China Refrigerator Industry Summit Forum opened in Beijing. The Refrigerator Industry Summit Forum by the China Household Electrical Appliance Association Guidance, the National Information Center Resources Development Department and the National power grid jointly sponsored, with "The wisdom leads the health, stimulates the new impetus" as the theme, will the health, the intelligence as the refrigerator industry annual innovation and the development focal point. Industry experts on China's refrigerator industry, the status quo and development trend of a comprehensive carding and interpretation. Introduction of Yvonne, deputy director of Information Resources Development Department, at present, the 24-28-year-old marriageable population in the country has 130 million people, this part of the 85 as the main consumer groups on the refrigerator brand, Word-of-mouth, reputation, the concern is higher, and their health, intelligent refrigerator demand will promote the proportion of such high-end products to maintain growth momentum. Consumers of health, intelligent refrigerator demand, directly led to major brands around the high-end market battle, 2014, the major brands have launched a healthy, intelligent refrigerator products. Lei, vice chairman of China Household Electrical Appliances Association, believes that in products, health, quality, comfort will become the main appeal, intelligence is also the development of the refrigerator industry direction, the future of many doors, healthy smart fridge will be promising. In this forum, Home Appliance Association also selected 2013-2014 years of domestic refrigerator industry has outstanding performance of various types of awards. Haier Group swept nine awards, including Haier refrigerator "annual healthy refrigerator Leading brand", the Casa Dili "annual Intelligent refrigerator Leadership brand", commander-in-chief "annual Low-carbon Environmental protection leading brand." At the same time, Haier innovative four-door refrigerator, air-cooled cruise refrigerator, 800 to open the fridge, evenly cooled refrigerators and other products have been a high gold content of the award, embodies the Haier refrigerator in the intelligence, health and other aspects of the consumer's universal recognition. With the improvement of consumers ' quality of life, health and intelligence become their new demand for home appliances, and this demand directly leads the development trend of the industry. In the refrigerator industry experienced rapid growth, the future or will face the situation of weak growth, and the major brands of health, intelligent products, the industry is expected to bring new profit growth, and can take the lead in the layout of intelligent enterprises, will undoubtedly continue to lead the industry.