Anonymous social software inventory

In the field of social software, the popular applications represented by WeChat and Weibo can no longer meet the needs of users. As a result, anonymous social networking has rapidly emerged. Compared with traditional social software, anonymous social like a familiar "mask" ball, where users can freely speak without fear of identity leaks. The fresh user experience quickly gained an idea of ​​anonymous sociality.

At present, the anonymous social software in domestic and foreign markets is flourishing and emerging. The face of a large number of similar software, the user how to choose? What are the characteristics and differences of these softwares? The author is currently the most active 4 anonymous social software, made the following inventory, to facilitate horizontal comparison and in-depth understanding of everyone, according to the recommended index rankings are as follows:

Secret - outsiders

Secret teacher Cheng Whisper. Whisper has created an ingenious mechanism for users to post their secrets anonymously, share them with people in the neighborhood, and view the latest and hottest content in the app. And Secret takes Whisper's anonymous social experience a step further, allowing users to access news from contacts, share secrets directly with friends in their contacts, and transform stranger anonymous conversations from Whisper into acquaintances anonymous. "This broke the news from friends around you, but you do not know who he is." This fresh feeling makes a large number of users poured into Secret early adopters, anonymous social concept hot for a time, but it is precisely because of the software's anonymity Nature, when people's freshness is gradually lost, Secret and no way to effectively retain the user community, Secret recently officially entered the Chinese market.

Excellent: In the United States first fire up, has entered China

Disadvantages: Whether acclimatized, pending research

Secretly - functional innovators

Different from other similar products, "secretly" did not make great efforts to promote, but low-key secretly on the line, it touches very much the temperament of the product. Although there is no push, but according to the author of this software in North China indeed have a large user base. "Secretly" on the basis of the anonymous release function, but also joined the anonymous letter and read the two functions burned after burning. Anonymous letter features added to the user to provide more choices, users can send anonymous anonymous chat in the software, whether the hidden identity will be determined by the user, which makes the anonymous social become more active, rather than passive with the " Mask "exchange; because of anonymity and other characteristics, some users will use" secretly "to pass some confidential document information, but also secretly broke the news, as Renaiwang Ren CEO Chen Zhou and channel department in charge of Yang Muhan infighting events, but also by Secretly burst the first time. Information security has become such users most concerned about the issue, for such issues, "secretly" added after reading burn function, do not want to retain the secret information will be automatically destroyed within seconds after reading, which gives the worry information Leaked users provide protection. If anonymous socials led by Secret represent the next evolutionary direction of social networks, "secretly" can be said to represent the next evolution of anonymous social.

Advantages: the name of introduction, innovation leader

Disadvantages: a more low profile, should step up publicity efforts

No secret - domestic imitators

In March of this year, Secret had the first Chinese imitator, "The Secret" developed by Wuliu Network, which became popular in China in just a few weeks. The appearance of "secret" also made the domestic developers see anonymity Social business opportunities, which gave birth to a number of domestic anonymous social software was born. However, due to the software itself being a simple "Chinese" plagiarism "Secret", it was soon forced to shelve the app store, "secret" after being removed from the shelf was renamed "no secret", and at Interface made a lot of adjustments and re-shelves, but Secret China continued to crack down, repeatedly reported, "no secret" disappeared from the Apple store. Recently, there was a burst of "no secret" information disclosure incident on the Internet. Although the "no secret" team quickly responded to the loopholes in the incident, I still had to be skeptical of its security.

Advantages: the first imitator in China

Disadvantages: several times by Apple shelves and renamed

Crow - Chiang Kai-shek

Relatively law-abiding in anonymous social applications, in addition to meeting the basic functions, joined the "circle" concept, the original user of scattered aggregation to achieve the topic of circle. More specifically, Ravens divides users into two categories: campus users and workplace users, and screens and "quarantines" the crowd by letting the user choose whether they are on campus or in the company. At the same time, in order to further emphasize the concept of circle, Raven also allows users to choose a specific school or company, according to the user's specific circle to do the information push, so that the anonymity of the socialization trend has always been to redefine the salon appearance. This kind of innovation of "Crow" enables people to choose to pay attention to the information of a certain field, can really bring the user a better experience, but like the "secret", the lack of interaction may become the "Crow" The problem.

Advantages: Open relatively new concept

Disadvantages: more law-abiding, follow-up promotion is the key