Another eye tick: the policy risks behind the use of taxi-type applications

The problem with the taxi app is that the market is built on administrative oversight Wu Siyang Internet entrepreneurship has entered the "quantum" era-astronomical number, random and polymorphic, complex environment, not follow the traditional law. Entrepreneurial projects, cut off 99% original intention, and then cut off 99% resources, and then cut off 99% people are not the road, the remaining 1 per thousand even if there is a chance. The project, if meet the right opportunity, just enough money injection, and then endure loneliness, tens of thousands of projects have a few can be converted to a virtuous circle. can virtuous circle, but also may not satisfy the investor's big appetite, the project itself if lacks the froth, mostly is not valued, the high premium enters the high premium to exit the project, the investment value is biggest. The last surviving project will have to face the most unchallenged challenge since the establishment: executive power. Jie to take a taxi application of packaging, in essence, it was established, is only a profit-sharing channel: Consumers with money for time, the driver group with installed capacity for business, product side with the cost of operation and maintenance of large data. If you look at the inner loop of the product logic only, it will be an airtight pattern. But--you see "but", to know that there is no good thing--there is a problem, such a market is based on administrative supervision, which means that either never do small, or bigger by the executive force to stare at, and by this force using the only monopoly and legal means to forcibly divide the market. News from Beijing has taught all kinds of taxis: Beijing Development and Reform Commission on Taxi Price adjustment hearing plan: will also introduce supporting measures this news can be regarded as a signal, with the Internet entrepreneurial influence gradually expand, when it affects the traditional industry itself, the traditional industry will inevitably give unpredictable response, And for entrepreneurs, these reactions are basically bad. Extended to other areas related to administrative resources, there are many interesting things to discover. Extension one: "The Ministry of Finance and Civil administration of the Department of the lottery on the use of Internet Sales lottery tickets related issues Notice" this notice directly strangled a part of the mobile end products, but also greatly improve the competition color products threshold. And do sports products, to my analysis, will eventually go two ways: competition, manufacturers. Competition can play lottery tickets, you can play underground gambling, but in the mainland can legitimately operate in the form of very few, to the manufacturer's words, either made into a data provider, or to become a sports brand accessory products. And this policy is tantamount to giving a lot of sports products entrepreneurial people a sap, now can play the turn, in addition to someone in the Bureau, is pocket money. Extension two: Traffic Hangzhou app launched 2 months city Traffic Bureau Levy 10 people experience as far as I know, the domestic parking app team no less than 30, the product has been listed, at least 10. But this is a cloud, because the parking lot data has always been a problem, the simple provision of car park location products, is in the sale of Meng, must have real-time or quasi real-time parking information, to really help the owner of the busy. Entrepreneurial team or strength company, a home to find a parking lot to talk about data access? The difficulty is really high. Can be handed over a piece of paper, these private car parks must co-operate, which shows the power of the executive power. Extension III: Traffic Radio app is your travel good companion has used several products, they and the pipeline department to talk about the data docking, thought there is a big act, but then saw the news, feel clouds. My next assertion is that there is no product in the mainland drivers ' circle that can challenge the local traffic station, and if there happens to be a product that can be replaced by or in parallel with the traffic station, there must be a government background behind it. Traffic surveillance cameras are all over the place, but management will not cede these resources to a less qualified, untrustworthy private sector. More will be limited to open, and a lack of some critical information. But the local traffic station, one of the government's propaganda positions, was born to co-operate with the regulatory authorities, both from the use of the scene and from the credibility of the mobile phone app is more reliable. Extension four: Guangzhou Metro official app This may be the best combination of executive power and the Internet. Master the city of a certain type of administrative resources of enterprises and institutions, the internal formation of the Internet team, the use of natural data advantages and policy advantages, to do conscience products, and because there is not too much survival burden, such products will be able to integrate a small team can not overcome the functional barriers. Although this model is good, but there is a prerequisite: master the administrative resources of enterprises and institutions, middle and high level can want to understand the Internet play. But this is not fatal, can be indifferent to, and so small team after the market to nurture, easy intervention, all these need only a chance. These administrative resources and the combination of Internet products in front of the case, the fate of taxi-like products is not difficult to deduce. Taxi companies in cities, because their business content itself has "public resources" characteristics, will eventually be subject to municipal control or management. And the lifeblood of the taxi products is the industry association, once the policy here to shut up, improve the data threshold or charge high access costs, entrepreneurial products will be directly into the scrap state. At present, taxi products in the white mouse and demining soldiers, once the increase in taxi market to cultivate molding, or other forms of profitability, unless with municipal cooperation, and the taxi Industry Association, as an independent company, will not be able to survive under such pressure. At present, the internet giants to invest in taxi applications, it does not mean that they are bullish "taxi" this area, more likely as a defensive investment, once the momentum is not good, will not be affected by too much, if the momentum is good, it can be further. Thus, the taxi market, the executive force, industry power, the internet giants are eyeing, each gizzard, and the storm in the center of the entrepreneurial team, but seems isolated, the future of worry. I have to say, this area is not suitable for Internet entrepreneurship, administration is better than channel, channel is superior to products, and ux/ui and technical ability is already not in the list of discussions. So dangerous, the root is that the resources and users in this field, no matter from which point of view, are not subject to product constraints, even if there is a profit model, it will eventually become the point of others stone. 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