Another factor affecting site rankings is the bounce rate

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Baidu Search Engine Optimization Guide to give out the rate of interpretation: only a page to leave the proportion of users, jump out of the high rate, usually on behalf of the site to the user is not attractive, it may be the link between the content of the site is not close enough.

Google Analytics Help Center given the bounce rate explanation: Bounce rate refers to the number of single page access or visitors from the access (destination) page of the percentage of visits to the site. You can use the bounce rate to measure access quality, and a high bounce rate usually means that a site entry page is not specific to your visitors.

From the two major search engines on the bounce rate of interpretation, you can know that high bounce rate of the site is often not what users want, not attractive to users, targeted not strong. What is the side reflection? The user enters the page and oneself in the search engine input keyword The correlation is not high, the user leaves in tells the search engine, this page keyword should not be ranked in such good position. For the bounce rate impact on the site weight and rankings, Baidu has never denied, and Google confirmed the bounce rate as a reference factor for the site rating.

In the following situations, users will jump out of your website:

1. The visitor clicked the back button on the browser;

2. Visitors close the browser

3. Visitors clicked on your ad

4. Visitor clicks into the external link on the website

5. Visitors use the search box on his browser

6. Visitors enter the new URL address in the browser and then enter the new site

And there are many ways to reduce the bounce rate:

1. To improve the speed of the site, to avoid users impatient waiting and directly close the window.

2. Provide a beautiful graphic interface and compatible with the major browsers. Ugly pages are annoying, and users can easily close the page. If you use the div layout, test the compatibility of the major browsers, or you may see some shocking results in different browsers.

2. To provide content related to the page key words, not the key words for the game class, and the content of the page is food-related. Many webmasters suffer from the lack of content updates, usually like to copy some other content to fill.

3. Reduce outbound connections to prevent users from jumping to the new site page. This is relative, providing an outbound connection where necessary to help improve the user experience, but in moderation.

4. Provide eye-catching and popular related content. For example, the general website of the top news or pictures, position eye-catching, content attractive, always let people can not help but click.

There are many methods that need to be found in practice. When the site ranking optimization, if the site rankings for a long time did not rise, perhaps should look at the site's bounce rate, reduce the site bounce rate may have to improve the ranking of the unexpected effect. This article by the Paradise Net Www.sffb.net original, welcome reprint.