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"Setbacks do not call failure, it is only a small episode on the road to entrepreneurship, is your path of pebbles, you can kick him open, you can cross the past, as long as not to be tripped on the good." "What is the Chen Yu behind this description?" What does it say about 80?
Our reporter Bean Rising
"Generation" is known as the "bitter force" of the generations. More than 10 years of hard study, after graduation, but ran into unemployment, unable to find work, found a job, income is not high, can not afford to buy a house car, now Ben three of the age of a lot of people are single, reduced to "leftover male left". Under such pressure, the embarrassment of life is conceivable.
"I hope that in any case, we still maintain an optimistic attitude, and strive together, do not be overwhelmed by the pressure of life." "The eyes of this upstart, Poly Mei Excellent product CEO Chen Au to the" cheer. Sunshine, vigor, passion, full of positive energy, this is the impression of Chen Au, and this is what he wants to convey to the message.
Overseas study, Stanford University MBA, returnees Entrepreneurship ... These experiences reveal Chen Au personality: not willing to accept arrangements, hoping to play their own one day. His creation of the United States is now a popular cosmetics shopping site for many women, his entrepreneurial dream inspired many peers. In Tianjin TV "non-You Mo" program, Chen Au with its sunny style attracted a large number of job seekers, to impress the audience one of the guests.
"To live is to change the world."
Speaking of entrepreneurship, Chen Au told reporters: "In the past at Stanford University, our business School has a culture: change Lives,change Organization.,change to the world." Change the life, change the organization, change the world. This style has profoundly influenced me, and entrepreneurship is precisely to achieve this goal. ”
In fact, earlier, Chen Au's entrepreneurial ideals have sprouted. "Junior Senior, graduating soon, everyone is looking for a job, but I really do not know what to do, I do not want to continue to study, and then master's degree, Ph. D. After graduation to find a job, such a step-by-step is not suitable for me." The internet entrepreneurial story inspired me, I also chose to start a business. So when I was a senior in college, Chen Au a laptop and started an online gaming platform, Garena, and successfully accumulated the first bucket of gold.
Poly-Mei excellent products have undoubtedly changed people's lives, and Chen Au also hope that through their own experience can change more people, to bring them more "positive energy." "I hope that more young people can participate in entrepreneurship, to work together, to strive to create value." Like today's poly beautiful, millions of users every day to buy things, to people's lives to bring more beauty, more convenient. ”
But not all young people are suitable for entrepreneurship, Chen Au summed up the entrepreneurial need to have the "three forces": "One is bold, because the entrepreneurial need courage, you need to take the risk, need to do something other people do not dare to do; the second is judgment, because as an entrepreneur, entrepreneur, you need to make a judgment about the direction of the business, Must be in the right direction in order to avoid the whole company to make a fatal mistake. Like when I just returned home to do is the game business, finally I transformed to do cosmetics electricity quotient, to find the right direction; the last point is leadership, which is the most important point. Company founders need to unite a lot of people and integrate a lot of resources. Without leadership, the team is bound to disunity, lack cohesion, not to mention innovation. The final failure is inevitable. ”
Especially in China, the entrepreneurial environment is relatively bad, compared with foreign countries very different. "When we returned home, we saw a project that was particularly promising in the United States, but not in China," he said. American entrepreneurship can easily make money, feel no difficulty, after returning to find that there is no money to earn. "Chinese entrepreneurs need to go through more hardships and their success is more hard-won," he said.
Despite the difficulties, Chen Au still keep a bright heart. "Setbacks do not call failure, it is only a small episode on the road to entrepreneurship, is your path of pebbles, you can kick him open, you can cross the past, as long as not to be tripped on the good." ”
"Always doing the talking."
Before entrepreneurship, Chen Au's entrepreneurial team for the choice of entrepreneurial projects, there has been controversy, but finally chose to buy, founded a group of the United States Network (the predecessor of the United States excellent products). Now Poly-Mei excellent products are no longer limited to the vision of the group, but aimed at the Business-to-consumer.
For this transformation, Chen Au is considered a natural process. "In fact, I wanted to be a business-to-consumer since the first day, because group buying is the recommended platform for products, the problem is not to grasp the back of the supply chain." The information is provided, but the information is not guaranteed. We have been very careful to control their supply chain, so, is not so much a transformation of the company, as we have been on the road to continue to deepen, our supply chain more and more strong, more and more brands to cooperate with us, we can increasingly, more and more good to consumers to recommend some quality products. ”
In order to enhance the user experience, Chen Au request gathers the United States the staff must be responsible for all the user's opinion, communicates with the user, whether is the service or the delivery member must reach the industry first-class level. At the same time, the United States also spend a great effort to build supply chain. "Our goods, because the volume is larger, are directly from the brand manufacturers to take goods, is officially authorized authentic." We are committed to providing users with return services, which will help to reassure users of the purchase of cosmetics, improve the user experience. ”
In the face of the future, Chen Au very confident, "we will continue in the field of cosmetics, to provide consumers with the highest quality, the most reliable service, so deep, do the professional, for consumers to bring more value." ”
Talk about with "Not You Mo" program cooperation, Chen Au quite feeling. Despite the controversy over the program, Chen Au still believes that cooperation with the "non-You" program has been very successful.
Q: What did you bring to the beauty of the show?
A: First of all, more directly, through the "You Mo", we recruit a lot of excellent personnel. Including one of our company's executive Liu Huipu, we are through the "you" know, he has made a lot of achievements here, but also become a very good colleague and partner, so I thank the program. And this program does let our company's popularity has a great promotion, there are many people know poly beauty, there are many candidates to the United States to cast a resume. Our recruitment in the school has also become easier, last year, when the United States in school to do campus recruitment, there are more than 1000 people present, I think the "non-you Mo" program contribution is the work must not.
Q: Compared to the network recruitment, "not you Mo" recruitment mode?
A: The recruitment site can only put information out, but if you are not well-known enterprises, others do not know, but "not you" can through the real performance of business owners, let others know your corporate values, consumers will be based on the performance of the business owners to choose enterprises. So, I think, the audience through the program to know the style of beauty, know that this is a young, vibrant, dynamic company, and this is not reflected in the recruitment site.
Q: What qualities do you value most when recruiting employees?
A: The first positive energy, this is the key, the character must be very good, I like the character good, simple, direct, want to do the staff, simple word is that I like to use potential young people. Because I can see the happiness in them, can see the hope. With these, give them time can be cultivated. In the training of employees, many companies are step-by-step, but we will give young people full stage, you want to do, dare to fight, you can get a lot of support, in our company, everyone is equal, who made achievements, who tried to give who opportunities.
Q: What do you think of the controversy over the "non-You" program in society?
A: I've been on a series of controversial programs, in fact, the scene is often not as described in the media, but I think the controversy is not necessarily bad, because this controversy can let the program group to hear, to improve, there is controversy has proved that the public concern, the public opinion program group to listen to, to change, our boss is also the best to learn, Try your best to give the front of the TV viewers something better.