Another way to do the promotion: may wish to establish their own advertising alliance

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The rapid development of Internet advertising so that the parties are not mouth-watering, Ali Mother's strong promotion is now in the warlord era of the network advertising industry burned a samadhi real fire.

At present, the Advertising alliance in China can be divided into two categories according to its application purpose and profit way.

First of all, the largest market share is specialized in providing network advertising intermediary, monitoring services, professional platform. Their upstream is advertising vendors, downstream is webmaster and bloggers and other publishers, they provide both data monitoring, effect monitoring, financial management and other services. This kind of alliance's profit originates from the upstream and downstream the difference, therefore must firmly grasps the flow and the capital flow, can obtain the profit. This kind of alliance together, the League of the day, the only, the Union, the results of the network, Feizhou Media, Ali mother as the representative, because such alliances need to coordinate upstream and downstream relationships, and upstream and downstream there are natural contradictions, such as malicious clicks, cheating, deduction, arrears, deferred settlement and so on, so although the emergence of a sudden, But there are not a few of them.

Second, the site to establish their own advertising alliance to promote their products or services, such alliances are also many, such as: Google Adsense, Baidu Alliance, Asian Friends Center Alliance, Jinshan Alliance, when the Alliance, Seven Rainbow Alliance, Cool News Alliance, the league, and so on. These alliances are in order to promote their products or services through the joint small and medium websites, AdSense and Baidu Alliance is to increase the advertising costs of advertisers, through the way of the alliance to help customers spend the advertising expenses. Jinshan Alliance was originally built to promote its own software, of course, now there are many Third-party products on the platform to promote. When the seven Rainbow is the hope that through the establishment of advertising alliances to develop sales channels, and partners to distribute benefits, so as to improve sales and development of new customers.

Because the second type of alliance does not need to deal with upstream vendors, exempted from the amount of deduction, arrears, deferred payment risk, plus the promotion of product single and familiar, so also reduce the contradictions between the owners, so the development is relatively stable.

In fact, the establishment of advertising alliances for the business of the shopping mall is a very good way to improve sales, not only through cooperation with small and medium Web sites to establish sales channels, develop customers, and through the CPS advertising format will not have any risk, but also accumulate a large number of potential customer data. In addition, for the eager development of registered users, promote their own services, through the way of advertising alliances and a large number of web sites to establish a cooperative relationship will also be very convenient, not only the monitoring of advertising can operate on their own, and advertising forms, the rules and other issues can be customized according to their own products, service characteristics tailored.

The current domestic advertising alliance system are mostly their own development of their own use, so the establishment of their own advertising alliances in the technology and funds have a certain threshold, but also led to the current own advertising league site very few. However, the Network Advertising Alliance system has launched a "network of People Advertising Alliance system. NET 1.0 Free Edition" (can be downloaded in http://www.163er.net), although it is a free version, but also support the Cpa/cpl/cps advertising form, For most of the promotional needs of the website can be satisfied, if there is hope to promote their products or services to the site may wish to create an advertising alliance to improve the performance of the site.