Ant PK Elephants to see the contest between small stationmaster and big website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

2007, search the house to xn (temporarily with Xn instead of a city) city, before the march, this xn basically do not have a real estate site, just two months ago I set up a very simple rental website. Search house menacing, deep pockets, a short period of one months to establish a xn soufun, that is, SouFun xn the city's substation! Within one months, all the local real estate developers, recruit ... Soon the director from Beijing was in his own hands. Suddenly encountered such a thing really let me a bit unprepared, think of that time the scalp are fried, no way, people's offensive cattle, money, the overwhelming outdoor, newspapers, TV ads, quite do not take up the boldness of xn! Jianzaixianshang, do not put also put, after all, I still want to get in the network real estate market!

In fact, do not have a lot of things, summed up is so several points:

1, make the website simpler: Xn rental network after repeated pondering, only left: "Rent, rent, buy, sell" so four plates! Information about what the basic no, change simpler, more direct, a simple and easy to operate the site, because for users to operate the site is very laborious, Network technology is a weird thing to do.

2, and the existing Web site resources are combined: XN Rental network of the availability of information used to my community and another in the Xn local influential community, there is a number of local sites with the content of complementary cooperation! Yes and opened a QQ group, popular Super Fire!

3, for effective offline promotion: Contact the neighborhood and community, in the district of the convenience bar with a A4 of white paper formal writing a few characters, "XX rental network-all free, no intermediary, xx the most fire rental website!" +http://www. URL + ", the city is not big, spent is hundreds of dollars, and then find a few college students, open a forty or fifty yuan a day, two or three days to promote the basic coverage of the community!

4. Interaction and cooperation are important: invite some people in the industry and netizens to hold a party, we exchange real estate industry, held a few times after the meeting to attract some government units such as the Housing Authority's attention, because I was engaged in the media industry, so and the local newspapers, TV stations and so on, our site to provide them with some data, They also advertise our website while using the data.

5, the most important word of mouth: the site continues to promote, so that some people began to try to publish the listing information, the site immediately highlighted the "fast, provincial, practical, convenient" advantages, for the publishers brought benefits, and then Word-of-mouth legend. The host of a XN television station I know has a house to rent, in xn rental online released, the results in the morning after the release of information in the afternoon to rent out the house, the site's efficient and practical to his very profound impact, and then he also helped me to promote the site to help a lot of busy, this example many, I will not give up!

6, the most reliable basis for the development of the website is to be recognized by netizens: it's easier said than done, and anyone who accepts a new thing needs a process, usually propaganda or a website from someone else's mouth, and start experimenting (if you're renting online people will think: " Can you really rent a house out on the internet? What's the effect? " Is it safe to publish information? ... netizens will have a lot of suspicion, in this site to do a good job is customer service, with a patient, thoughtful, responsible attitude, so that users get a satisfactory experience, this part of the user under our guidance, the release of information, and indeed benefits, solve the problem, so that the site is recognized! Then these people will affect the surrounding crowd, this is a chain effect, is a huge force, that is, the real word of mouth, but also the fundamental site development!

Although the action is not very big, but the data prove everything, the user concerns, "XX rental Network" in the city before the search 10, after two years, become xn search the most keyword, "xn soufun" dumped to 100 after! xn Rental Network is indeed the city's mainstream website! (Any mainstream search engine: "Baidu" "Google" "Sogou" "Youdao" "Search" "bing" search engine Search: "XN" the city of the term "XN rental network" Always in the top ten!

When the site matures, we found that users in addition to the Xn rental online rental information, but also released a lot of second-hand housing information, so I use the existing data, using mirror mode, the establishment of the Xn Second-hand housing network, (plainly, that is, changed a template, with the same database, modified the next layout, Realize the data and user sharing, xn second-hand housing network in the extreme time to become xn the largest second-hand housing trading platform site (although some of the suspicion of cheating, but the user experience is still good, the user also recognized the site!). Sometimes it is a process to make a website!

Website to now still achieved a good effect, in xn,xn rental network and xn second-hand housing network to become real estate brokers, intermediary preferred network platform, is also the first choice of real estate transactions. More than 500,500 listings per day, more than 200 units a day of real estate transactions, more than 5 million real gold real silver turnover information ... In quantity and quality has been far away from the other local real estate site behind, let me this small stationmaster also saw the infinite bright. Two years of unremitting efforts to obtain the Government, enterprises, netizens unanimously recognized, and gradually began to profit, highlighting the increasing profitability potential!

Remember, the original really Niekhang Ah! and SouFun Xn Branch of the Operation Director (I generally called: Ligo) together when he said SouFun although in Beijing, Shanghai and other big cities have influence, but the influence is far from penetrate to the Xn, coupled with the original target for the developer service, ignoring the user service, So Word-of-mouth has not been upgraded, and the headquarters has distributed the profit task too heavy, so the site pressure is very large, because the year of consecutive annual profit is not up to standard, so the cancellation of the Xn station, now left is an empty shelf, he was here to find the mother-in-law's sake to stay in the Xn, now well have him help me, Even more, he is a cow, full of ideas, but also good at opening up the market, these make up for my operating a lot of drawbacks.

According to statistics, SouFun in a few years the year before the release of the Hundred city strategy encountered a lot of setbacks, pulled a lot similar to xn and other cities, I think here, although some of the external causes of economic crisis, but there is no lack of internal causes, do not know the soufun of the boss after seeing what it seriously, I'd like to pick up a cheap one, thank you, SouFun. , gave the pressure, also let me have the impetus, also let me profoundly realize the Netizen's value, once again is left Ligo such precious talented person! Thank you!

Added：

xn as a synonym for the city, in view of some special reasons, I used Xn replaced, and finally announced what Xn is synonymous with it: xn is xining (population of 1.98 million of Qinghai Province Capital!)

Extended reading: The road of brand website---The Power of trust is the basis of your profit!

Author qq:240000414 original article, no copyright, just hope and everyone a lot of exchanges!