Ant tribe becomes the object of competition

For the past 20 years, owning a private car in China is often considered a symbol of success and wealth.　　The situation is now facing change. The youth group, which is not deep and hard to fight, is now known as the Ant clan. dwelling, together rent, pressure, struggle ... These are often used to outline the "Ant clan" vocabulary and cultural code, as the August 30 Dongfeng Nissan and a new car "march" (the main element of the press conference. In recent years, a lot of new cars aimed at young people's market, but such a big square to shape the unsuccessful, and lack of wealth of the "Ant clan" group of consumers of the new car conference, as the reporter saw, is the first time. The event, held in the suburbs of Beijing, will provide a vivid footnote to China's economic and social development and the development of the auto industry--cars are no longer simply a luxury and expensive business, they are becoming the necessities of life, like color TV and mobile phones. "Ma Chi" series, the cheapest one less than 70,000 yuan, the most expensive one also just broke through 90,000 yuan. Price is not high, technical indicators and unambiguous: power all load 1.5L engine, internal configuration comprehensive and practical, the body added "reinforcement" design. Dongfeng Nissan People describe their vision of the target customers: "They are the most picky, bear a great deal of pressure, but the weight of the forward, not to go ahead." "March" has the meaning of marching and advancing in English. Dongfeng Nissan for its summary of the slogan is "Ma, forward."　　Press conference scene, Li Xia, Kim Haisen and other entertainment stars frankly look back to the "North Drift" of the plight of life, passing the "Yixiwei, to Success," the interpretation. Some people are half joking, half seriously: encourage "Ant tribe" to go down the bus to buy private cars, the streets can be too unbearable. To think carefully, this contains a profound proposition: both development and the confusion of development.　　Where are the expansion boundaries of technology, industry and economy? Small "Ma chi", The great times. is to remember.