Anti-Big data could be banks ' strategy for dealing with internet finance

Can you keep it a little tighter? Banks have not put Ali Finance, Jingdong Finance will be how to threaten their own research clear, last week Suning also released news to do Suning bank.


defensive


from last September, the bank was always on the defensive after Mr Ma formally presented Ali's future platform, finance and data. The most action-making financial institutions play is simply a follow-up, imitation or collaboration with internet companies. Last week, Oriental Securities analyst Kim Scale issued a title called "Internet Change Finance". The in-depth study of PDFs is a good way to analyze the new ecology of the symbiotic coexistence of the Internet and the financial future for banks, but the perspective is still discussed with financial institutions on how to defend them.


cooperation and follow are not the way out. Both types of play are now exposed to the drawbacks:


1, follow-up, imitation is undoubtedly very passive. In the bank's money shortage, Alipay launched the t+0 financial products balance treasure, on line nearly two months of capital scale reached 20 billion yuan. Some financial institutions scoff, and some institutions such as CCB issued a report called for commercial banks to quickly follow up the introduction of similar products. But in attracting the new grass-roots customers, internet companies by virtue of products and marketing, the balance treasure such products are doomed to the limelight.


2, cooperation or emotional rupture, or be driven by partners.


2011, CCB and Alibaba's small micro-enterprise loan cooperation program was implemented for two years, Ali from CCB learned a large number of professional credit risk control of the basis and methods, and then on the one hand that a large number of long tail opportunities are their own to earn, should not be assigned to others, but also aware of the state-owned enterprises in the inefficient The two partners turned cold. This is also to stimulate the construction bank itself to do the electric business platform "good business" reasons.


This article in the National Financial Weekly says, the bank's resentment also, the user pays the treasure, the Tenpay, the quick money to buy the same product through the fast payment, Alipay provides the bank the information only to have the transaction amount, but has withheld the specific merchant, the product classification and so on information. But they have a lot of pay and settlement needs, and banks have to work together to win customer resources. A radical central banker simply described such cooperation as Wolf.


In the micro-letter of the most respected financial innovation is the micro-letter version of the bank, although by the banking industry as a major innovation, but in the micro-letter channel advantage can only listen to arrangements. As mentioned in the above article, Liu Gallong, general manager of CMB Credit card center, said: "I do service, he gives me permission." If I do marketing, he will slowly turn those privileges off. After release 5.0, you may want to turn off some of the permissions. "Bankers estimate that the micro-letter is bound to be through the same Tencent's tenpay to make payments, banks need to pass through Tenpay channels to intervene in the payment."


the Internet's subversion of finance is far more than these


Peer-to-peer, public financing, Ali Finance, micro-letter O2O payment, Suning Bank ... Traditional financial institutions may lose more opportunities if they only stare at these inches of land. Ma Yun previously said in an interview:


We do not enter the financial market, but we are in the development of E-commerce transactions in the process, we must use the "financial". The original financial system cannot support us, and the existing financial system is hard to support the development of the innovation industry, so we innovate our own finance.


if the governors are looking for the technology curtilage of the "runaway" seriously read the 12th chapter, you will realize that Ma Yun is not polite but to tell the truth. The tiger sniffed at the financial door, and in the past after reading this chapter can imagine the changes are:


1 Internet technology makes the transaction cost reduction, efficiency improvement, speed up the circulation of money, which is tantamount to bypassing the bank, increasing the volume of circulation of the market. and to a certain extent, will form an unprecedented economic momentum, and even affect the real currency issue.


2 periodic payments will be gradually replaced by immediate payments, which reduces the amount of money in transit and reduces the bank's stock of money.


3 The diversification of currency, digital currency and distribution agencies will give "finance" more complex connotations. If you think more reading the city to buy 100 yuan book to send 100 Yuan is also only a disguised product discount, then Taobao sent a charge of mobile phone charges cash red envelopes, has been in the network of the two trading system bypass. Perhaps one day, the tiger sniff currency changes in the Q-currency exchange rate, can affect the value of Tencent's shares in Hong Kong dollar price?


these will take place outside the traditional financial category. Perhaps more professional and strict licensing restrictions, such as corporate credit, financial investment, investing bank, will remain the world of traditional financial institutions for a long time, but internet finance will develop a more open, free and equal new supply and demand environment and operating rules. In other words, internet companies are playing finance that banks themselves have not played.


Banks, please pay particular attention to Kelly's prophetic outlook on electronic money: the economic mechanisms needed for real digital cash will reconstruct our economy, our communications and our knowledge. Please be more enterprising and think about the possibility of innovation in the business of the Internet company. Why don't you come in? You know finance, the internet industry needs a lot less license than your industry.


to try something more aggressive, like


before the specific elaboration, there are two preset prerequisites worthy of being placed first:


1, to see, compared to institutions, the retail market, individual user demand for Internet finance, the impetus is more direct and rapid. So the fastest change in internet finance will come from here. As the author of the Tiger Sniff said: "If the bank still relies on the traditional channels of funds, take large Shing, ignoring the small money flowing water and third-party payment of the" One-size-Fits-all, then the bank's perception of the development trend of terminal consumption will become worse.


2, regulation has always lagged behind innovation, and regulators are willing to promote innovation in traditional financial institutions. The clue is already in sight: the central bank has decided to liberalise the lending rate of financial institutions fully since July 20, 2013. Cypress, the author of Tiger sniffing, says this shows how much the central bank is determined to dismantle the heavy wall between formal financial institutions and grassroots finance.


traditional financial institutions, rather than complaining of being tied to the bank law, the CBRC and various licences, are unable to make the same starting line as the grassroots organizations. This flexibility can be used both for organizational structure and for products.


on the organizational structure of innovation, Minsheng Bank is very beautiful: will be in Shenzhen before the sea registered Minsheng Electronic Commerce Limited liability company, the capital of 3 billion yuan. The beauty of the company is that the company's sponsors are the seven main non-state shareholders of Minsheng Bank and Minsheng Bank Asset Management Limited, rather than Minsheng banking itself. In this way, Minsheng and Minsheng Bank have no direct equity relationship, only for affiliated enterprises, to minimize the obstacles to innovation.


but in addition to the establishment of the stock right around the regulation, the people's livelihood in the business logic is not too imaginative: to build a platform for electricity, the traditional business in the industrial chain finance, supply chain finance, the offline link to the line.


products, how can banks play?


For example, once invented a card, Netcom became the leading retail bank, can not issue such a smart stored value card: USB or Bluetooth interface, can be from the personal network of silver or ATM to the card recharge, bearer, not reported loss, users can be inserted into the computer anonymous in Beijing east to buy a box of Durex, From the card to the East deposit 1000 yuan, asked to send to a community of the Merchants Bank network. CMB confirmed that the card deducted 1000 yuan, and to the user to send a confirmation of the consumption of two-dimensional code. But in the process, the bank did not know that the money is transferred to Jingdong, Beijing East also do not know who bought the box Durex. Users in the Merchants Bank dot show two-dimensional code, the merchant bank sweep code to confirm the consignee, delivery of goods. In this way, the capital check and information partition at the same time be satisfied.


except ashamed to see people, gifts, loading force ... There are plenty of reasons why users want to hide consumer behavior. That out of boredom in Taobao search coffin, was the shroud of advertising bombing one months, presumably a forehead black line. Taobao, where the customer so forcibly encourage users to bask in a single, and did not guide the user too much movement, but is the next one of the best-selling products "anonymous purchase" users. On two weeks, Alipay has launched its own Alipay card, which is actually Alipay account card, bearer, not reported loss, not to mention.


about the value of large data, everyone is aware of it. Mr Ma, the banks ' most regarded as rivals, is also linked to the data. Ali is proud that, in the free system, Taobao's huge trading data can establish a user credit system to provide financial services to the risk of a solution.


The truth, things turn out to be wonderful: financial services that can collect data are worth doing, and services that can hide data are more expensive. Quote "Runaway" in terms of information value:


privacy is the opposite of the ordinary information polarity, I think of it as "anti-information." Removing a little bit of information within the system can be seen as a system that has been able to recreate the corresponding counter message. In a world in which information is gushing so much that it is going to explode into the Internet, the disappearance or evaporation of a little bit of information becomes very valuable-and more valuable if it disappears forever. In a world in which all things are interconnected, connectivity, information and knowledge are very cheap, and the precious ones are the isolation, the message, and the 0 of knowledge.


bricks are thrown here. What can be done around the increase in money circulation, the increase in payment continuity, and the diversification of virtual currency? Banks with more financial expertise are clearly more likely than internet companies.