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The reverse link simply says that the content of other websites has the link address of this website. For both sides of the friendship link, each other for their own a reverse link. The number of backlinks and quality is the impact of the search engine ranked and indexed the number of important indicators, the more backlinks, backlinks, the higher the quality of the site, the branch station in the search engine keyword ranking, the number of pages included will be more.

First, the establishment of reverse link considerations:

1, the reverse link is the best hypertext link (simply click on the text, you can directly open the link site links) if due to the limitations of the site, backlinks can appear in the link URL, but can not directly click to open the site, this reverse link, also still very valuable. If the name of the station is only present, and the URL of the branch station is not present, it is not a reverse link.

2, the number of backlinks is better, but the quality and reputation of the site that provide backlinks is more important than quantity, and the longer the reverse link exists, the more important it is.

3, the reverse link around the text is also very important, the more text to indicate the existence of a reasonable link, if there is no text around, it is obviously artificially manufactured so the effect is affected.

4. Influential websites (e.g.: Baidu Bar is a weak text is a skill, because the audit is very strict so we should pay attention to, if the morning issued a publicity, afternoon and evening to see in the not just immediately adjust the content, continue to reissue, can not be sent without looking if there are replies, but also need to spend some energy back.

5 if the site for a new page URL, a search engine update quickly big site to do a reverse link, according to General experience, GOOGL and other search engines included this page faster than usual.

Ii. rare methods and techniques for establishing reverse links

1, obtain from the Government (. edu Web site, and the major portals, commercial websites, news sites, competitors of the friendship links difficult coefficient is very large but very effective method.

2, the branch station makes the characteristic, has the unique, obtains the other website the active reverse link most effective method.

3, write a blog, send news, be reproduced by other websites, content with the reverse link on the most effective method.

4, Baidu Bar, Baidu know, Baidu Space, Baidu Encyclopedia, and other similar communities, questions and answers, blogs, encyclopedia, forums, classified information, comments, messages and other legitimate websites to publish a variety of soft promotional text, content with the reverse link on the most commonly used methods.

5, Baidu Post bar, Baidu know, Baidu Encyclopedia and other various kinds of websites answer various questions, get the link in the reverse link of the principle of reciprocity.

6, the design of good signatures, with appropriate backlinks advertising language, other forums, blogs, communities and other replies to the site to obtain the reverse link the most commonly used methods.

7, to join a variety of categories or Web site Daquan and so on there are fees and free and three types of reciprocal links to get backlinks.

8, own or friend site active link the most labor-saving method.

9, look for the reverse link of competitor's website, take initiative to link exchange with these websites. The best way to get over your competitors is if you have some backlinks that your competitors don't have.

Third, easy to lead search engine punishment Error Reverse link method:

1, do not on the same day in the major forums and communities to register a large number of new members, do not in the same day a large number of the same content or the same theme articles and posts, you can in the title and the content of a slight change.

2, do not in a 1 years have not updated the topic of the forum to speak, and only a link address message. Direct response to hot topics and highlights of the theme of the external link effect is much better than the former.

3, do not want to pursue the number of backlinks and hair articles and posts, and left only a few words.

4, not in the blog comments and articles deliberately use the keyword when the name, with ordinary name can.

5, do not in a certain user's first blog comments and articles, vigorously promote your site, suggesting the intersection of a number of ads do not suspect content.

6, do not send duplicate content in each website text, suggest appropriate to do some text changes.

7, do not participate in a variety of web site alliances and other organizations, as long as one of the sites are blocked, other linked sites will be implicated and blocked.

8, do not and suspicious sites and suspected of cheating websites, as well as other illegal information site links, otherwise it is easy to be punished.

9, the number of outbound links to the home page do not exceed more than 100, too many outbound links to your ranking is not good, but also may cause negative effects.

10, careful use of mass software tools, although can increase the number of backlinks, but the link content is very poor, it is easy to be punished by search engines.

11, increase the reverse link should not be urgent, must be gradual growth, step by step to increase, accumulated over time will succeed, if a very short period, the rapid increase of a very many backlinks, it is easy to be directly blocked by the search engine.

This paper comes from Epner information technology http://www.ainatec.com