Anti-lean entrepreneurship-top level design and business deduction

Absrtact: The pattern is doomed to start, the beginning is doomed to end whether have top layer design, and carry on business deduction continuously, it is one of the important difference in the actual combat of lean undertaking and anti-lean entrepreneurship. So here we have to discuss some deep-seated theoretical issues. Business model

The pattern is doomed to start, the beginning is doomed to end

Whether there is a top-level design, and continuous business deduction, is a lean entrepreneurship and anti-lean entrepreneurship in the actual combat of one of the major differences. So here we have to discuss some deep-seated theoretical issues.

The business model no matter how transforms, ça, but in the commercial ecology, "Party B question" will run through all the time, simultaneously with it corresponding is "the concurrence question".

For example, in the morning there will be a lot of early stalls in front of the community, which is actually a concentrated business ecological circle. These vendors have fried fritters, there are selling soya-bean milk, and selling pancakes fruit ... There are a lot of peddlers, and there is an insatiable and short-sighted idea: if all of this is my business! I can't wait to monopolize everything! This is the typical "greed".

The problem of "greed" is not always reflected in the entrepreneur, but in the lower-level investors show the most vividly, hate can not do all the business, every day just want to monopolize, or to do a great big kill device, a sword seal throat, to maximize the benefits, see the breakfast booth problem plainly, turn to their own decision-making completely disregard. The author of "Collins" said this: "God wants to let it perish, it must first let it expand." In other words, unbridled greed and expansion is a source of corporate decline. Therefore, we should carry out "restrained restraint" when we design the top level of the business model.

Before introducing the concept, first popularize the concept of ecology. In biology, ecology refers to the living state of all living things and the interdependent and mutually restrictive relationship between them and their environment. In the business circle, all kinds of businesses have to be organic and complementary. Any damage to the ecology may cause many problems. If there is no wolf on the grassland, then the number of sheep flock, population degradation, and the amount of grass is too large, destroying the grassland ecology, a major climate change, and even the overall extinction!

Return to party B's question. Give a more popular example. When we do a seller, we sell this product to buyer, I give him a certain exchange value, he gives me a certain currency, and then I use this currency to cycle feedback. This is a relatively simple business model based on value exchange, seller as party A, buyer is party B. In the value exchange of real business, many links are involved. There are manufacturers, wholesalers, distributors, as well as marketing, do data analysis of the backstage, and products through the last channel shop, sold to the end customer. At this time, in this business model, the role of both parties are basically relative, the last part of the party to the next link may become party B, so inter-related, but the whole process is smooth.

But in this relatively common commodity circulation process, there are some potential problems. For example, there will be a new business model to destroy the entire process. Manufacturers decide not to channel the business, directly with wholesalers or consumers to do business. Reduce the formation of the value chain, trying to pursue profit maximization, theoretically seems to be good, but the real situation must benefit?

first, since the channel dealers are connected with so many small wholesalers, they are usually closer than the manufacturers, and the manufacturers are likely to do only a few products, but the channel trader may do hundreds of categories. So many sales terminals or wholesalers based on the integrity of the business, usually or continue to contact with the channel, so the manufacturers will inevitably lose a part of customers and sales. Second, the story is not finished, if the channel business to sell its competitors products? This is the end of the long, the consequences will be carefully weighed. Third, the adjustment of pricing strategy may be far-reaching. For example, the original supply to the channel, such as China Mobile, because of his market position can be a higher price sales to customers, so many times although it is business-to-business, but manufacturers sell prices are not low, although the number may not be many, but can maintain a high gross margin. But now this price system, if according to the internet thinking to do on the C-end, must be low-cost customers, will lead to a pricing system collapse, will inevitably lose some important channel business, resulting in the loss of material.

So "gene" is very important, in fact, in the beginning of the business model design, it may be doomed to a lot of things, determines whether you are suitable to do such things. The pattern is doomed to start, the beginning is doomed to end, that means.

In the business model design, it is very important to locate party B. But many companies are too greedy, especially for companies that are being financed.

Vertical integration: When these enterprises to do a certain mode of success, more and more appetite, from product development, production, sales, has been extended to the final sale, all want to do by themselves. What they want is a vertical integration along the direction of the industry chain, and there must be a by-product that turns many of the original partners into rivals. Horizontal integration: For example, there are several channels, a manufacturer wants to buy horizontally, all into the under. There are even a lot of related companies are not close, if a company is to do real estate, B Company is to do electrical appliances, C Company is to do it, a company has the money to all the acquisition of ABC, and then into the group.

In this process, a company looks like a rapid development, but in fact, every chain of the industry in the process, there are every ring their own party B. When a company has done this series of acquisitions, the role of party B in these industrial chains has changed. This is the concept of dynamic change in the market structure.

To cite a reverse takeover case, it is easier to understand. For example, a company to produce a product, through the B channel business to sell, and has been very happy cooperation. Channel C and B or B companies belong to the shareholders are relatively large competitors.

Now, the question is, what happens if C is bought as a shareholder or after a lot of equity? There is no doubt that B may no longer deal with a, or that the scale of the deal will shrink or the pace of cooperation slows. Here is involved in the business model of "Party B problem", must be carefully weighed!

An enterprise in doing investment and financing, must be stretched a string, some things are not rich can do. The loss is often the case, the fish and bear cake can not be both. and greed is devastating.

Here is the exchange of interests and game. To give an example of the medical profession, a insurance company would like to make an insurance business with B medical institutions and interface. A plenty of money, b also rich; A has a technical team, B also have technology, then who is the system to do it? Dr2 thinks: If in this kind of situation, nobody can do! Must be done by a third party!

This is also party B's problem, not the technical problem, nor the capital problem, but in the middle of the connection must have such a platform. Because intermediaries can never be eliminated, they are also a provider of value chains. Some TMT companies boast all day: they want to use the Internet to eliminate intermediaries, but if they do, they actually turn themselves into a new intermediary, replacing entities with the Internet. Tick a taxi and a quick taxi phone end to become an intermediary? In the process of value chain exchange, intermediary is the center of improving efficiency and conduction service, it can also belong to a value-added service.

Therefore, party B in the meaning of the core is the connection, which is the name of comparative literature and art. and the micro-letter so-called "connect everything" in their own field can be free to play, but if you want to cross the border, it is necessary to consider the consequences. Because when you do this "misplaced" thing, the other partners don't necessarily play with you.

It seems that some people are very simple to analyze the theory, but after a dr.2 to analyze a few actual cases, you don't feel so easy!

The previous chapter Errata: "You stand on the bridge to see the scenery, see the scenery people upstairs to see you, the Moon decorated your window, you decorate someone else's dream", from the poet Bian "broken chapter". I read less, we do not take offense!