Anti-Lean Entrepreneurship Chapter II: Theoretical Foundation and pre-venture preparation (1)

"Your pattern, once magnified, will never return to your original size"--Hypnosis master Matthew. Swey

As described in the first chapter, the core concept of lean entrepreneurship is the "minimum available" (Mvp-minimum viable Product), first to the market MVP, in the repeated trials to low-cost and effective way to verify customer demand, flexible adjustment direction. This article puts forward the anti-lean entrepreneurship is to use another method, a different from the lean entrepreneurial pattern to create the cause, namely another way to startup.

Sometimes I'm not all about the flaws in the theory, I care about a lot of people in the domestic mechanically. In fact, Eric has done a lot of annotation, qualification, and case analysis. And the biggest charm of entrepreneurship theory is its operability, not purely metaphysical research. A lot of our small team, do not know what tools to use, how to analyze, how to use data-driven operations to specific guidance to their own shape without the god. There are times in this world there is no bad cause, only bad people, the key is to grasp their ability to border, you can not do, you failed, does not mean that others do not. and others to succeed in some way, in fact, and you have no relationship.

Dr. Zhaoxiangyang, director of the Center for Entrepreneurship Education and research at the Normal School of Economics and Management, discussed with me he thinks: lean entrepreneurship is more suitable for high uncertainty industry and environment, less resources of start-up companies, software and Internet enterprises, continuous improvement products, more suitable for "customer exploration" and "Customer verification" phase, and anti-lean entrepreneurship is the traditional management of the set of thinking and methods, more suitable for more stable industries (for example, nuclear power plants), mature industries, more resources of large companies, a one-time development of subversive products industry, hardware product development, more suitable for "customer generation" and "Enterprise Creation" phase. The two ways and methods of thinking will become more and more integrated in the future. As shown in the following illustration (from its courseware and authorized use):

Thank Dr. Zhao's speculation, but the point of view, Dr.2 still have some reservations, this is because: Lean entrepreneurship can also be suitable for stable industries and mature enterprises, in fact, lean theory itself from the traditional industry representatives, Toyota Motor Production practice summary. and anti-lean entrepreneurship is not entirely the traditional management of that set, and I also in the following article summarizes the data-driven operations, anti-performance evaluation, self-organization and internal marketing, to the central structure and so on to compare the new management research results. At the same time, anti-lean entrepreneurship can also be applied to the Internet and other highly uncertain industries. I think the difference between the two is not here.

Anti-lean Entrepreneurship refers to an organized business organization that organizes top-level design and constructs macro-frame structure, and promotes implementation in a long-term and orderly manner. It can be a start-up, can be an internal reorganization of the enterprise, can also be the original structure of the rationalization, or even the political system reform or medical reform, forward-looking and systematic fault tolerance is very important. The difference between lean entrepreneurship and lean Entrepreneurship is that it requires a larger market capacity, or a broad market platform, which can be fast growing or not.

But it must be big enough, this is the basic requirements of anti-lean entrepreneurship. Too small market is not enough to build a big pattern, because the anti-lean must do the market, we can not open a small shop downstairs to do three-day sand table deduction and build a cash flow model. But lean entrepreneurship will be more flexible, large plate can do, this is their system in the display of a different. Dr.2 that the key difference between the two is whether there is a top-tier design and a comprehensive plan.

Therefore, the anti-lean entrepreneurship is also very high for the leadership or management, if the entrepreneur needs to be in the top design, according to market dynamics, flexible revision of design planning, but also should continue to learn, supplement knowledge reserves, improve leadership, because leadership, from the pre-judgment of things. To be exact, anti-lean entrepreneurship is a top-down entrepreneurial model that must be planned well before it starts. So in the actual operation of entrepreneurial projects, there is indeed a limit: it is not enough capital, too little resources, the strength of the poor team is not suitable to adopt this method! At present, many actual combat in the lean entrepreneurs are often one side to look at, so the size of the team can be used, that is more universal some.

We will separately from the military theory, the medical theory as well as the psychology theory three angles respectively elaborated the anti-lean entrepreneurship the rationale. This also requires us to focus on lean entrepreneurship and anti-lean entrepreneurship together for comparative analysis.

1. From the point of view of military theory

Shopping malls such as battlefield, entrepreneurship and military warfare is the same, is to how we make decisions, deployment of resources, and military logistics to do a good job of money, people, wealth, things flow. If we take lean and anti-lean entrepreneurship as the ultimate goal of both to capture the same enemy's military commanding station, then lean entrepreneurship in the initial limited to the capital base, the integration of resources is limited, so send a team from the enemy's weaker side (pain point) to carry out a surprise attack, A collection of all the wisdom and essence of the company's core products (MVP) into the market inside. Military can be understood as a surprise! and anti-lean entrepreneurship, usually its resources should be relatively abundant, can formulate a comprehensive plan, can send a number of teams from the hostile side of the attack, can also use a positive breakthrough or wings Qi tactics. This is the frontal battlefield!

Anti-lean Entrepreneurship is not the core of the hope in any one product, for the so-called meet a pain point and efforts, but to carry out a comprehensive consideration. In this way, whether in the implementation of the plan, risk budgeting, crisis management and response capacity, or in the overall integrated capacity, have a forward-looking judgement, can be guarded, can be entered into a retreat, flexible and changeable. But the art of war is a cloud: the way of war. In other words, we cannot underestimate the importance of the surprise, especially in some major local battles, or it will exert great power. But Dr.2 believes that a long-term, global war cannot be won by the guerrillas, or that it comes back to the point where everything ultimately depends on your pattern. Of course, if your goal is just to earn a sum of money, it may be fine.

2. From the point of view of medical theory

Lean entrepreneurship is undoubtedly all the essence of the idea, all focused on the "pain point" of the solution, we can understand that the core of lean entrepreneurship is from the customer perspective of the thinking mode, and constantly solve the specific and urgent issues. Therefore, from the clinical point of view, it is more emphasis on symptomatic treatment, piecemeal, leg acid treatment of legs, where there is pain point on where. This systematic limitation, makes it only very small system fault-tolerant and buffering ability, often rigidly adhere to partial, the eye is limited, cannot extricate oneself.

First, the person is a unified organic whole, is also treats the headache, the anti-lean pioneering work in treats the medicine right at the same time, more emphasizes is the comprehensive assessment and to the treatment, moreover this world also very rarely only one method to treat. At the same time, many drugs are side effects, long-term use must be balanced, medically known as: The calculation of risk-benefit ratio, and lean entrepreneurship is often more concerned about the effect of medium and short term! Because often want to constantly try and error and transformation, which effect may be priority to use which.

Second, people are constantly developing, dynamic change, thought will be with all kinds of things constantly fluctuating, his demand is not static, a product has just solved a pain point, may be followed by a new problem appears, if you can not make more accurate forward-looking prediction, business deduction, think of a new solution, Often it is easy to reach the "ceiling". To cite an inappropriate example: we have all seen the dentist, want to solve some of the problems of the tooth is easy to plug, if the people often understand that, I put this place to grind flat or remove, not knot? In fact, if you really do this, and so after the bite, and immediately new other impaction problems, this is because of the force and arrangement of reasons, and if always stare at the local, do not make the whole tooth occlusal adjustment, this problem will be endless, and can not be cleaned up. This is also one of the limitations of lean entrepreneurship, so that in the face of these problems often stretched, and buffering capacity is weaker, and even a lot of time will get worse!

To be Continued ...

A note: This book series two, after the hot debate has not stopped, so a "title party" so many unknown truth of the masses point in. With academic professors, colleagues in the business community, and many entrepreneurs, they send a lot of information and advice, and DR.2 will gradually be included in the book, and all the sources are indicated. Even if there is a disagreement, I would like to show it freely and let the reader know that there are still many different voices in the world.

The book essentially applies a new approach to writing, is the idea of the public, first put forward a sharp point of view, and then generate controversy, then I will be a lot of the same as the same as my micro-letter, and their proposed cases and ideas, with the times to put the latest ideas, presented to the reader, So although I have completed most of the manuscript, but each chapter of the update is based on the previous feedback to revise, to the later when the whole of the book to rebuild. So your opinion is of paramount importance, your thoughts will affect the direction of this book, your language and opinion, will probably appear in the later serialization.

Finally, some students criticized me for some of the words too emotional, is not extreme some, in fact, I have been writing academic articles and scientific papers, but I now many of the wording, drawing on the arrangement of ancient novel, first show a big conflict, and then with amazing speech, arresting eyeball. Popular said, is deliberately caused controversy, and then attract a large number of readers to participate, because disregard, dialectical unity of things no one to see, I was intentional, haha, if serious, you are trapped! Broken, a complacent, the truth has been said ...