Anti-Lean Entrepreneurship The first chapter: the limitations and deficiencies of lean entrepreneurship

Iii. Entrepreneurship and Small Business

We have to keep in mind that drugs are meant to heal. We should always remember that drugs are intended to save people, not seeking, but profits will follow. If we remember this, there will be no profit; the clearer we remember, the greater the profit. ”
--Merck Pharmaceutical _

In the actual combat dr.2 found that many of the so-called entrepreneurs in the country, they start the business, consider more just their own, is the name and benefit. Wang Shuo summed up: Many people want to do so-called successful people, the purpose is to make a sum of money, and then let others know. A lot of lean entrepreneurs, in the project when not concerned about the macro general trend, ignoring for the community to create value for users to reduce costs, they pay more attention to their own selfish desires, such a "lean entrepreneurship", from the moment it was born from the only niche meaning, can not be called entrepreneurship. As a result of the current college students employment difficulties and public opinion orientation, the university students sell rice noodles, put stall, stickers mobile phone film also beautify publicity for the courage to start a business, but most can only be counted as social practice or small business for their own jobs.

1. What is entrepreneurship?

First, entrepreneurship is to build a sustainable development of the cause, the future can be run independently, and can be transferred to other people management.

Second, entrepreneurs can gain financial freedom, freedom of the liberty and freedom of the mind.

Third, entrepreneurship is a process of "creating social value and taking social responsibility".

The lack of one of the three is not called entrepreneurship. Only enterprises have their own values and culture, it is easier to obtain lasting power and global balance, easy to attract talent, set up a team, build a solid foundation to ensure the healthy development of enterprises.

2, lean entrepreneurial "small business" misunderstanding

Lean does not mean "small", here a lot of entrepreneurs will have a misunderstanding, that is, many big people are also starting from small business, so I do this, the future may be "cock silk gorgeous reverse attack." Wahaha, for example, sold 11-year Popsicles, later became China's richest man, Mr Yu took two years of university, from sneaking to do tutoring and tutoring began, and later founded the New Oriental, Ma Yun failed two times, the third because of the expansion of the recruit reluctantly into the university, and then founded Alibaba, daily backpack to the enterprise to promote their own ...

There's a logical problem here, it is true that many successful people start from doing some humble business, but small business people have gone to the exam, the people are far more than the admission of people, every day whether telemarketing or door-to-door visits are tens of millions. But they can stand out from the crowd because they are different. Zong after the long farm work and later carts sell Popsicles leisure time, read a lot of books, completed the Knowledge Reserve. Open his speech, you will find: In particular, Mao Zedong's anthology on careful investigation, seeking truth from facts, grasp the macro general trend and strategic campaign implementation of the theory and actual combat quality, the future of its commercial empire to build up a huge role. So how many small businesses can insist on reading for 1 years (except for a more in-depth book of stories and Bosom friends)? Mr Yu is carrying a paste bucket brush advertising is not false, but he in the cause has been relatively smooth, but also a large number of shares diluted to complete the "big three" to join, a few small business people have this mind and can do? Ma Yun in his still only more than 10 arhat, forced to work at home, eat on the last meal do not know where to find the next meal, has established a macro pattern, put forward to let "the world No Difficult business" business program.

So deliberately emphasizing "cock silk reverse attack" to rationalize their behavior, this is a basic formal logic paradox, similar to the full condition and necessary conditions, the relationship between the original proposition and the inverse proposition.

Another misconception of lean entrepreneurship is that many entrepreneurs, even in the early stages of entrepreneurship, wrote great ideals and values on paper, but in practice, due to the forced cost of life, the reality of the destruction, but can not insist, and then fell into a vicious circle, the more do the smaller.

No one will buy a car and buy a house to marry a daughter-in-law for the selfish desires of others. But we can for public welfare undertakings, for charity, for Social development, for this world many good and good things to work together. When a person into only for their own interests, often can only do small things, so a lot of lean entrepreneurial enterprises, the overall pattern is too small, destined to be called Small business. Small business, of course, nothing bad, only in the development of the difficulty of "accompanying cohesion", and can not attract talents to join and resource aggregation, and will always make their own relatively hard, even if relatively successful, earn a lot of money, can only be called a large "self-employed", because the enterprise left him not. And the real entrepreneur, their ultimate goal must be "entrepreneurial social value, bosom home country World"!

Four, millet case analysis

Millet is a model of anti-lean entrepreneurship.

Lei, chairman of Jinshan software company. He from the age of 22 to enter Jinshan work, until the age of 38 resigned Jinshan CEO position, success, is tyrants level. Millet is lei at the age of 40, after a long period of deliberation was founded. But before the real start of the project, he spent 1 years to prepare, looking for the industry's top talent, through shares, pay, ideals, feelings and so on, constantly to persuade others to join. Lei can do it, but most people can't do it. Because his own background and industry base enough to convince others that his ideals can be achieved.

At the same time in the evolution of business ecology, Lei in the beginning of a far-reaching layout, there is a long-term plan, interlocking. He first spent 2 years doing MIUI, and then quietly laying out mobile phone research and development. MIUI is the millet technology based on Android for in-depth optimization, customization, development of the third party ROM, the purpose is to establish brand identification and unique user experience through the operating system, the establishment of Millet online application store, and gradually cultivate the user's use habits.

In the whole millet frame, MIUI is the standard lean entrepreneurial model. The core of its development model is mvp+ "trial and error", constantly let the user test, provide feedback, and then quickly iterate the update, peak period of a weekly version. This kind of development method avoids the MIUI system development Engineers ' input to the useless demand and allocates resources rationally. Also, you can quickly accumulate fans. In the era of social media marketing, communication first, creative second. Millet selected 100 super users, involved in MIUI design, research and development, feedback and so on. These 100 people are also the source of the late millet vermicelli culture. From August 16, 2010, the first beta version released so far, MIUI system now has tens of millions of other mobile phone users at home and abroad, and then combined with a large number of millet mobile phone sales, easy over billion.

Lei in that year has seen the precursor of the smartphone outbreak, as long as the early and firmly occupy the "King Mountain", it is inevitable in the near future, produce great value. Therefore, millet technology began on the top of the design and long-term planning, even if the 1 generation of millet do a lot of problems, there are a variety of fever and failure of the situation, but for the overall strategic layout, only the local fluctuations, and then experience, and continue to develop the next generation of better products. At the same time as early as the concept of millet was born, Lei constantly preach a brand story: millet, only for the Fever and health. This can also be understood as the current more fashionable words-feelings, including a lot of people's ideals and feelings, can make the efforts of human beings, for it moved.

Of course, from the reality, the former millet "a machine difficult to ask", the use of people think that they are cool, because I "fever", different, but now the door of the stalls are brought out of millet, some "feelings" of the moment some collapse, coupled with fierce competition, after-sales service and supply chain management problems, its more and more heavy, more and more expensive, Now in front of them is a new problem, but this is something, the future is full of uncertainty, this is also the fun of entrepreneurship, as a game enthusiast dr.2, if playing a game will never die, immediately will be uninteresting.

Millet's overall strategic development framework is the standard anti-lean entrepreneurship, although MIUI used the idea and method of lean entrepreneurship, but this is only part of the millet strategy. Because: there is no top level design, is the main difference between lean entrepreneurship and anti-lean entrepreneurship.

and lean entrepreneurship and anti-lean entrepreneurship, just different people's different ideas, not to represent who better than who, all roads to Rome, the final is the same. And in the real entrepreneurial process, the big pattern, heavy frame of the anti-lean entrepreneurial also often apply lean entrepreneurial thinking to go forward, as mentioned in the millet. In the process of ecological development, lean entrepreneurship will evolve toward a lean approach, just like Facebook, from the application of a Harvard boy's commentator, to a social network that hopes to connect the world.

After the first article was sent out, I heard some people say: dr.2, you every day empty talk, everywhere research, write articles cheat royalties, own things have not done how ah? Let's say it after you succeed. Others say, you are just empty chicken soup, no nutrition. I sincerely accept criticism, but I think: there has always been a tendency, after a person succeeded, everything became right, whatever he said. He can do anything, lie, even his early folly has become a good experience. If another person fails, no matter what he says in there will be ridiculed, it seems that "Shing, what words yong" ah?

But for this escape thing, as Dr.2 wrote at the beginning of this article, one of the ultimate goals is to pursue "freedom". Because everyone has the right to freely choose a way of life, so I am also willing to record their work, study and life of some of the thinking, left to the history and the real results of things to continue to test and criticize it, hindsight, such things are of little value. The man stands in the heaven and earth, the sturdy life does not need to explain!

Because we want freedom! We were born to love freedom!