Anticipate small pen word of mouth marketing starts from individual user

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In Tuesday, I received a call in the Liupanshui work friend, he is a hospital in Kunming-originally he went home to visit relatives, happened to meet nephew daughter-in-law to have children, went to the hospital to see the children.

Brand has been living in depth, the hospital is no exception (network picture)

When he said that, I just remembered that there is no well-known in Kunming residents of this hospital, it became his family's Sentinel hospital--his brother-in-law has a stroke in this hospital, * * * Patients with diabetes in this hospital, now is the nephew daughter-in-law to have children, generations of no matter what disease, all in this hospital look, and distance of more than 10 kilometers, I was wondering.

I couldn't wait to bring this up to my friend after the meeting. He replied that 7 years ago, his brother-in-law stroke, the village a man with his nephew introduced the hospital, so his nephew sent his father to the hospital, the result is very good treatment, and the doctor nurse is very polite to the family, his brother-in-law discharged after the hospital many visits to the home, and left the hospital contact telephone.

Since then, his family has been very trusting of the hospital. In the future as long as the family has a big disease, the first choice is to call the hospital, as long as the hospital can be cured, directly to the hospital, although some distance away, although the hospital is not famous.

Finally friend said: "My nephew said, we can not enter the big hospital, the door difficult to enter, face difficult to see." I think also, those brand-name hospital shop bullying, others patients, who will care about you!

I suddenly thought, this is Baidu "Search Engine Optimization Guide 2.0" said "brand"--"internet brand building is high-quality content, service for users to the content of the site (service) Trust, so that users from a search engine to become a loyal user process."

This case shows that branding is not just a big site (big business), small Web sites (small enterprises) really want to develop, also must go to the road of branding. Because the brand means the user's trust, when the user has the demand, he will first think of you, I believe you can help him out of the problems-otherwise, even if you service is very good, technical skills, but if not the user trust, then you still can not be a single. In the Internet marketing community, users trust this threshold is more real.

Not only that, the user of this trust in the brand will be Word-of-mouth (user recommended the ultimate) spread around, like my friend nephew chose this hospital, because the others recommended, and he strongly recommended to his grandmother. As you can imagine, he would also recommend it to other relatives and friends.

And, as my friend nephew says, famous big brands don't meet all the needs of users, "Liduven biography, has not yet felt fresh, even the glorious future of" Shixian "Li Bai," Poet "Du Fu poems can not meet all the needs of all poetry; Also exists in the network brand, this is also many small website (small enterprise) "Mingchi, undeterred" foundation.

But in the shadow of the big brand to survive better, do strong and big, small web site (small enterprises) must take the initiative to brand the road. Therefore, small Web sites (small businesses) first have to be confident, and secondly, from the outset must have a clear strategic objectives, from "anticipate", carefully build their own brand, not only to have "my service is not inferior to the brand site, as long as users give me a chance, I will be able to use my services to make users satisfied with the" confidence-and also believe , as long as I "to the heart of the user", and constantly strive, one day, my brand will certainly be as loud as these big brands. Because they are also from the Unknown Small web site (small enterprises) started.

Any grand masterpiece is anticipate, small pen (network picture)

But it's not enough to be confident, but to really have a "try, look at his service." Psychologically, the customers who come into our site become our loyal users (and not just a transaction), the case of my friend's family in hospital shows that if you want to build a brand, small web site (Small business) must be "little pen", And to pay more efforts and hardships-you can never be satisfied with the "My Service and brand site almost", but to exert their own director, first in some service links over those brand sites, driving the entire Web site services to upgrade, not only beyond the brand site, and then form their own unique style of the site.

I believe that my friend nephew received a number of promotional leaflets from other hospitals, but because of the efficacy of the hospital, the attitude of the patient's family, coupled with a number of sincere service to return a visit, so that the hospital left by a friend nephew of the collection, there is a need for the first time to pull through, and constantly share to their friends and relatives.

"Not fine, not sincere, can not be moved"! Girard, a famous American salesman, also believes that every customer has 250 friends and relatives (potential users) behind them. If you win the favor of a customer, it means winning the favor of 250 people (the brand's word-of-mouth communication function). Therefore, only by constantly upgrading services to enhance the user experience of individual users, truly win a user's heart, can truly win his behind the 250 potential customers. In this way, our small web site can gradually become more users in the minds of the brand, such a lot of people, our small web site will literally become a brand, really reach the "world who do not know June" realm.

Such "anticipate, small pen" really very tired, not easy, but we change the angle to re-examine the Chinese Internet industry, you will find that more than 10 years, rely on a large number of users, the development of Chinese Internet brand has created a number of myths, but also unknowingly, has formed nearly all website operators blindly pursues the user scale, but has not paid attention to the individual user experience the extensive type business model.

In fact, perhaps the number of potential users in an industry is really huge, but it is not unlimited, this is in the target users have a clear geographical area restrictions, competitors increased medical services and other industries have begun to emerge, into a price war is a dead end. Therefore, the kind of simply rely on a variety of advertising (search engine) to lead the flow, but not pay attention to improve service quality, not from the promotion of individual user experience, to cultivate a loyal user group of extensive business model must be abandoned.

It can be imagined that when the domestic web site has been relying on the "demographic dividend" no longer exist--site user groups after the growth of stagnant, many do not pay attention to brand building, training loyal users of the site will face extinction-recently, not too much focus on brand extension of the well-known brands when, Amazon, Also began to constantly to their own loyal users of the phone to sell the VIP card, I hope that the faithful users in the site to achieve brand extension and expansion is proof.

"Since ancient times, the lack of a temporary, not to seek the overall situation, not to seek a domain." Many grassroots webmaster Most concerned is how to live better at present, the dream of brand site is far away from them. But the kind of oneself and even the family when the need to think of themselves first, and constantly recommend their own brand effects, believe that as marketers who want. Then, how to truly achieve such a "seek for a moment," the perfect effect, it is worth our deep thinking-especially in the current "Baidu earthquake" haze, more small and medium web site ahead of Slim.

Yes, the road to build a brand is very tiring and full of hardships. But I think, as long as walking in the pursuit of the right path of dreams, tired is not terrible. Perhaps later, we will find that the original, so "full of hope tired" is how happy one thing ah (this article by "SEO Yunnan" original starting, reprint please bring the website http://www.gouyn12.com/wzyy/318.html).