Antivirus software "free meal" can really eat a lifetime

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Free email, free chat, free video ... The netizens who are accustomed to the "free meal" are waiting for a new dish--Qihoo Inc. officially released 360 antivirus software this month, announcing that it will always be free to users.

Previously, domestic anti-virus software repeatedly played a "free" banner, such as Jinshan poison PA and Baidu cooperated with the web version of free anti-virus software,

Rising is "again and again" to promote its six months 10080.html "> Free antivirus discount." And put forward the concept of lifelong free, Qihoo is the first one.

For this free kill antivirus software industry, Qihoo Chairman Zhou said, the move will bring a new round of anti-virus market shuffle. He thinks, "Antivirus and mail, search, timely communication (QQ, MSN), all belong to the category of Internet basic services, should be free to users." ”

"There are now millions of downloads per day for 360, and tens of thousands of users every day to update and fix them," Zhou said in an effort to provide this permanent "free meal". Bandwidth alone costs tens of millions of dollars a year. Research and Development Center input of tens of millions of yuan a year, coupled with the purchase of products and technology, the next 3 years almost every year to spend 100 million. ”

At present, Qihoo's 360 security guard (a security software) has taken a free strategy to occupy the security market 60% share, the user reached 120 million. Zhou said the next step is to learn from online games and Tencent's profit model, that is, basic services free of charge, but through value-added services. But for value-added services specifically, Zhou 祎 vague.

Last week, the reporter call rising, jinshan these two domestic famous anti-virus software manufacturers. For the Qihoo, they all said that no comment, but will be closely watching the Qihoo business model and product effects.

It is understood that compared to other software industries, China's antivirus market is not large, about a billion of a year. In foreign countries, anti-virus software is rarely provided free of charge. "Even in the domestic free Kaspersky in foreign countries are charged, anti-virus software is no more than other, it needs to constantly update the virus library, after-sales service is the key." "A domestic anti-virus software manufacturer senior Personage told the reporter, this tiger on the one hand said to be free for life, on the other hand, there is no clear profit model," unprofitable enterprises how to provide the public with free dinner? "