Antivirus software out of the position of selling sales

Washington (Reporter/CAI) by the economic downturn, the domestic anti-virus software market is also a cool breeze, making anti-virus manufacturers have to increase promotional efforts to beat sales.　　Yesterday, the domestic anti-virus expert rising company announced the full launch of large-scale summer promotional activities, to buy "rising full functional security software 2009" Users give N95-level professional vaccination masks. Coincidentally, June 7, Jinshan Software also announced with Sony's Columbia film production of science fiction film "Terminator 2018" cooperation, the launch of its limited edition Jinshan poison PA terminator version.　　Industry analysts point out that this may help to bring the current light anti-virus software market. It is understood that at present, the first batch of 200,000 "mask version rising 2009" has been sent to all over the software store, follow-up products are also being prepared, the promotional investment will reach 10 million yuan.　　Rising market director Magang said, affected by the financial crisis, the domestic anti-virus software market relatively light, this time to take out a large amount of cash to the trend of expansion, mainly in order to counter the city to rob some market share. In addition, Jinshan software also said that the launch of the antivirus software will be limited distribution, the total circulation of up to 2018 sets, and will be in Beijing, Shanghai, Chengdu and other areas for sale. In this respect, Jinshan Security company COO Wang said, hope to create a new marketing model, so that anti-virus products closer to the people.