Anwar Media guo: Mobile advertising creativity has overtaken the United States

"Http://www.aliyun.com/zixun/aggregation/6149.html" >techweb reported January 10, at the 2013Adworld Interactive Marketing Conference held yesterday, Anwar Media President Guo in an interview with TechWeb said that China Mobile advertising forms of richness has been completely ahead of the United States, which I am very optimistic about the interactive mode of mobile advertising smart phone form.

Guo says the smartphone's multiple-sensing system provides mobile advertising with the possibility to differentiate itself from the more expressive forms of PC Internet advertising. In addition to the traditional banner display ads, more rich in the unique functions of smartphones combined with mobile advertising creative to improve mobile advertising conversion rate is crucial.

Guo said that although the U.S. mobile advertising development time earlier, but the current Anwar media, many of the advertising creativity and expression has become the U.S. mobile advertising market learning materials. Iphone5, for example, has a number of new forms of advertising that can be used after the IPO, such as advertising and calendar records and planned events.

In addition, Guo stressed that the mobile app advertising market in the fledgling state, the growth of space is very large. It is expected that 2013 mobile advertising share will be twice times higher than last year, with this colleague market competition will be more intense, the industry will face shuffle. (Ningmeng)