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AOL buys content marketing platform Pictela will improve advertising tools

Source: Internet
Author: User
Keywords Acquisitions refinement content marketing offering
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NetEase Science and technology news December 16, according to foreign media reports, AOL recently acquired New York start-up Pictela, but did not disclose specific terms of acquisition.

Founded in 2009, Pictela provides a platform to plug branded ads, such as video, pictures and apps, into various online and social media.

AOL hopes the acquisition will further refine its advertising tools. Upon completion of the transaction, Pictela will maintain its independence in the AOL advertising department and continue to provide products and services to most of its partners.

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