AOL to buy network video start-up Enterprise 5MinMedia

Beijing Time September 28 Noon news, according to foreign media reported today, sources revealed that AOL is about to acquire network video start-up Enterprise 5Min Media.　　The exact price of the deal is unclear, but sources say AOL plans to announce the announcement on the morning of Tuesday, local time.　　5Min Media has financed about 13 million dollars in three years, and Ran Harnevo, CEO of Lan Hanavo, said this spring that investors are planning to invest in very attractive valuations. Tim Armstrong, AOL CEO, Armstrong earlier this month that the company was secretly deploying a video strategy but did not disclose details.　　This transaction may also be part of this strategy. 5Min Media is a video intermediary that takes video clips from video producers and then provides them to other sites.　　The company currently has a total of 200,000 video, monthly viewing volume of about 110 million times, the cooperation site reached 800. 5Min Media Video comes from well-known companies like CBS and Hearst (Hearst) and some from unnamed producers.　　Instead of focusing on YouTube, 5Min Media is trying to collaborate with traditional content publishers who don't have video but need some video.　　It is unclear whether the 5Min media cooperation Agreement allows the company to continue to enjoy the right after the takeover, but insiders believe that the possibility of continuing to enjoy the rights is greater, otherwise the attractiveness of 5Min media will be greatly reduced.　　But in any case, 5Min media is expected to be integrated with the video production and communication Platform Studionow, which AOL bought $36.5 million earlier this year.　　The acquisition of Studionow allows AOL to get a lot of video at a low price, while an acquisition of 5Min Media can provide a wide range of communication channels for AOL. AOL has yet to comment. (Ding Macro)