App Annie: Customizing applications for warming up messaging is increasingly important

NetEase technology News Beijing time November 21, according to foreign media reports, application analysis platform App Annie's latest survey shows that with the introduction of IOS7, customized applications in the iOS platform is gradually heating up, more and more users love. In addition, messaging applications are becoming more and more powerful and increasingly important. Android users are often thought to be more receptive to customised content, but research from App Annie, an application analysis platform, shows that iOS users are starting to fall in love with customized apps as iOS 7 launches. Customization applications in October this year have been greatly improved in the list of iOS apps. Android platforms such as SwiftKey keyboard have been entrenched in the apps index this year, and the iOS platform has only one emoji customized application on the list, and only one months on the list. But in October of this year, two iOS customization applications successfully made the list. Using the features of the new version of iOS 7, wallpapers Plus is able to customize the iphone's wallpaper, which is the eighth-game app in the October iOS App Store. The facial expression factory from the Mito team can provide customized personal stickers that allow users to send cartoon stickers made from their own photos via micro-mail. With this in mind, the App Store has 18 more seats on the list of non-game apps in iOS apps, becoming the Nineth-game app for the month's download. App Annie also says the success of the expression factory is increasingly highlighting the importance of messaging applications. October Google Play App Store top of the list is the message application-Japanese news application line ranked first, South Korea's Kaokao talk ranked second. Line also ranked second in the October iOS App Store revenue list. This is not surprising, message applications have become more like a platform, the basic chat function has increased the game, stickers, E-commerce and other functions. In line, for example, one quarter of September 2013, line revenue reached 99.8 million U.S. dollars, including stickers business accounted for 20%, gaming business accounted for 60%. But traditional messaging apps like WhatsApp are still appealing to users, and since WhatsApp canceled downloads and first-year royalties, this app has been the top three of iOS App Store monthly downloads, and it has been Google for the year. Play App Store's top two non-game apps. This October, WhatsApp also became one of the top four apps for Google Play. App Annie says the growing user base for messaging applications has turned into a growing number of revenue streams, leading to a rise in the ranks of these applications on the revenue list. (Westerly)