APP Annie Yu Junde: iOS game Revenue model and scale analysis

The z-club106 period-"http://www.aliyun.com/zixun/aggregation/6826.html" > Mobile games, held by the Qing Ke group, was held this afternoon in Beijing 3W Coffee, APP Annie Vice President Yu Junde attended the salon and delivered a keynote speech.

The following is a transcript of the speech:

Hello, my name Yu Junde, and I am vice president of App Annie. Today I am very happy to be here to share with you today, in addition to talking about some Chinese data, we can also look at the global situation. In this iOS era, uploading a game is much easier than it was in the past, so we talk about some data and talk about other countries. Today we'll just talk about data.

China's iOS game market growth, 1.8 times times the year, the income of China's growth of 3.5 times times, just heard Li Zhen said that there are some games in the domestic maximum of up to 10 million yuan per month, we see may not be so high, because we count only iOS data, maybe 10 million from the network, advertising, Integral wall of things. This is the August domestic developers ten strong, according to the top ten domestic income, as well as domestic developers overseas income of 10 strong. So in August we saw the highest of these companies. The highest overseas is haypi. Foreign income is 1.6 times times that of domestic income.

In the country in addition to talk about income also see download, because now foreign companies to do the amount first, do the user group, then do income. So this is the top ten, no rankings, but Tencent is the largest, in the domestic volume is very large also have a lot of foreign companies. Next we look at the domestic games which are the most profitable, the highest is strtegy, you see the highest income five and download the highest five items are not the same, these are mainly by the up value of high, low download. The recent C in some countries to compare fire, in the domestic growth is not bad, not so high.

This may be because a lot of cards, combat games, that relatively small category, so that is affected by some.

These are the average domestic download income, this is the U.S. dollar. So according to see is the RPG are the highest total revenue of some, are looking up high value.

Question: Strategy and card two are 10 times times worse?

Yu Junde: Yes, Android can bring a lot of revenue from the integration wall.

Below we focus on the global market. Because now many Chinese developers have been to the global market development games, uploading games is also quite simple.

This is the ranking of the global classification, this is not a game classification, I can tell you later. China's iOS second, revenue ranked eighth, many people say that iOS in China is not good, but rely on free download into the top ten, the domestic data is 15 million, compared with the Jifeng net is small, but quite impressive.

We look at the game category alone China is ranked sixth. There is another point to emphasize is that you see here South KOREA, this Korea, this income is quite large.

We look at some countries with relatively fast income growth, compared with last September to August this year. You see a lot of countries in the Asia-Pacific region, especially Thailand, I will introduce you later. This is the global game every average download revenue. China's up value is relatively low, because there is a lot of downloads so the up value, the world's highest income in each of the game to earn how much money, so China's most money is higher than Korea and Brazil, this is iOS.

Question: How long is the average download?

Yu Junde: August. The total score should be four or five cents, the world's highest national classification Australia, Switzerland, Norway and other countries.

Just said Thailand is very interesting, this is the August data, in fact this Thai TEXAS poker This is Burson, their income in Thailand sometimes three times times higher than China, and sometimes nine times times higher. Some small countries are not very impressive, but the income is quite considerable. And it's easier to beat big companies in smaller countries. I can disclose this line revenue is six digits, this is Burson is a very high five digits. Think of this in Thailand is definitely the only two in Thailand to do the promotion. In contrast, at home and in the United States, every family spends a lot of money to promote.

Second, according to your game classification may find some more suitable for your market, for example, we look at the chess game, we look at the United Kingdom and Australia, compared to Australia in the free version, compared with Australia if the income ranked 2.6 times times higher than the United Kingdom, this is for the chess class.

We summed up the rankings, the first is the United States, Japan, these countries, GOOGLE play South Korea and the United States the amount of similar.

Let's take a look at the world's top two game markets, which games do they mainly play? So you can see the recent cards in overseas.

My introduction is here, thank you.