App Constellation: Constellation effect between different apps from one company

Absrtact: Fred Wilson's idea in App constellations is interesting: you can make a list of your daily non game apps, and you'll find that your list of apps is no different from the top 100 or the top 150 of the free edition. You'll

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Fred Wilson's view in App constellations is interesting, refining:

You can use your daily non-game class application list, you will find:

your list of apps is the same as the free version of the top 100 or the top 150. You will find that several of them may have originated from the same company.

The difference is not the same, because the mobile end of the strong stronger effect. And the latter, Fred Wilson's so-called "App constellation" effect.

Some of the same company's App, like the star that makes up a constellation, belongs to the company's constellation. With the form, you can see that the app constellation on your phone may be Google, Facebook, Dropbox, Yahoo!, or Apple and Twitter, and not only that, but also the big companies that have recently been acquiring the top-ranked apps, into their constellations.

The advantages of these app constellations are:

usually a constellation system of the App, just log in one, the other can automatically log in. This is very helpful for the constellation company to do CRM and accurate advertising. The deeper links between apps of one constellation are more and more (of course, like Facebook/twitter, there are more and more open approaches to their constellation apps that make it easier for third-party developers). This makes it easy for you to further retain users by creating a web-side mobility and mobility experience within your Constellation app, through deep links. The APP constellation is also one way to break the problem of mobile-side distribution. If you're a developer, how do you get around the top of the list? Now you can use your Constellation app to directly promote your own or acquired app. This approach is similar to the original advertising, and when your constellation of users more attractive, it will also create a "strong stronger" effect. (This way, I feel the strongest is the four-leaf new media.) )

There is also a more interesting phenomenon, in the PC and PC software era, Microsoft's Windows OS is dominant, but also led the PC era software, such as Outlook/excel/word/powerpoint. In the mobile era, the OS is dominated by Apple's IOS and Google's Android, with six main constellation applications: Google, Apple, Facebook, Twitter, Yahoo! , Dropbox and so on. (the author refers to the U.S. region, the domestic may be Tencent, Ali, Apple, Google and so on.) )

And in the future, there will be more "constellations" will rise.

I've been experimenting with new apps almost every day for Kryptonian applications (micro-Krapps), and my experience is:

The more versatile the App is (email, instant messaging, communication and collaboration, cloud storage services, etc.), the more I choose the app from a constellation system, the more stable and secure the constellation is, and the less cost and efficiency of learning from each other if it involves working with other people and choosing a generic app. This is why the constellation is now the size of the app group, it provides a more versatile service, service at the bottom of the reason.

And in the need for personalized service, I will choose to provide this feature to meet my personalized needs of the same App, I think the most reliable one. Such personalized requirements include personal notes, GTD tools, and photo editing tools.