App Entrepreneurship: A protracted battle to survive

This is an app as the main carrier of the era, even downstairs selling mutton lamb, orders 80% from micro-letter. "Play games", "Look at the weather", "Use comments", "Check the map", "Application" ... People's time and energy are almost divided by various kinds of apps.

Despite the boom in app development, the homogeneity of the user has been the aesthetic fatigue. Taking stock of the 2013-year application distribution market, sorting out the death list of hundreds of apps in dozens of is not difficult.

Development is only the first step, more important than the former is the "foster" APP. Some people say that the app is like a need to constantly packaging and input of the "star", the need to constantly create "topic" to attract users, rely on a version of the optimization upgrade and enough content, activities to support, otherwise it will soon disappear in the eyes of people. Therefore, more difficult than the app development is the follow-up operation and promotion.

"2012 Cool News app to get a user's cost is about 1.5 yuan, 2013, has risen to more than 3 yuan." "Cool News product director Chen that the real success of the app lies in the long run after the development."

"Innovation only survives 24 hours."

Face the App "anxiety disorder"

Or "Fire is dead", or Born to Die, app homogenization problems, more and more zombie applications piled up into the mountains, app entrepreneurs how to face survival anxiety?

Amy, a mobile phone photographer, has recently contracted a selective-intensive disease. At first she was delighted to be able to experiment with a variety of beauty cameras and beauty tools, but gradually, turning to the app Store, the app, which was similar in identity and function, had made her aesthetic fatigue. She tends to delete one by one after downloading.

There are several dozens of camera apps on the iOS platform, and the Android platform is the most numerous. The user experience of Xiaomei is not a case in many industries. The same app often makes users feel dazzled.

Since the advent of Apple's App store in 2008, countless developers and venture capitalists have poured into the gold mine. Subsequently, the development of the Android App Store provides a big stage. App's creation myth abounds, many app overnight fame. At the moment, App Store and Google Play on the number of applications have exceeded 1 million, but the same category of applications, many of the app function is not very different, homogenization problems, more and more zombie applications piled into a mountain. With the advent of the app, this is becoming an unavoidable topic.

Fundamentally speaking, the real good business model more and more can not be asked, what looks good to do, everyone began to get together, this has become a feature of Chinese business society. And because the Internet has inherited the open, sharing, this feature on the mobile Internet performance more. Dim sum, vice President of the Huangtiezho to reporters, "the reality is that in the development of the app, everyone's innovation cost is too high, the development risk is too big", coupled with low entry threshold, business model is not clear, and so on, so that the survival of app entrepreneurs anxiety problems.

"In the last two years, the app field entrepreneurial madness, but can do long not much, app innovation can only survive 24 hours," Cool News product director Chen reluctantly told reporters that the app's death rate is getting higher, increasingly harsh market competition has become the nightmare of grassroots developers. Even the relatively sophisticated applications of cool apps, developed from 2011 to now are inseparable from continuous refinement of operations. For more entrepreneurs, operations and profitability are hard to get past.

The Cottage Corps is annoying.

More than 30 apps running at the same time

A "Temple Escape" hot debut, several categories of "Temple Escape" came out. Apple is upset.

Last year, just for the fake "Temple Escape" app, Apple had to launch a special crackdown to clean up the clone "Temple Escape" icon application. In the face of the growing homogeneity of the app "Cottage Corps", Apple has to take clean-up operations over and over again, many of the "Angry Birds", "Plants vs Zombies" and other popular games of the cottage version of the shelves.

Relatively speaking, the opening of Android platform, open source to the app "Cottage Regiment" are more to take advantage of the machine. Users annoying, open the App Store, to search for "Plants vs Zombies" but many Shanzhai version of the interference is dazzling.

The same worry, Nature also includes app developers, Cool news Chen to reporters frankly, open mobile phone search train ticket application, a search on less than 50, he simply for users worry, "which one, completely aesthetic fatigue." ”

Coincidentally。 In a short span of one year, with the O2O concept of fire, taxi-like app has sprung up in front of people.

Reporter in the Apple App Store Search "Taxi", related results unexpectedly up to more than 30. Tick-tock Taxi, quick taxi, shake recruit car, taxi small secret, 96106 taxi, easy to take a taxi, mobile phone call car, shake recruit car, micro-taxi, e-point car passengers, 1039 easy to take a taxi, dozen of the, recruit car treasure, good taxi, hundred meters taxi, taxi treasure, 96106 taxi small secret, I take a taxi, easy to reach a taxi, easy taxi, quick taxi, Take a taxi without worry, recruit car that comes, dozen, 96106 easy to reach a taxi, recruit Chebao-easy to take a taxi, tiger Brother Taxi, million by taxi, good taxi, call car, recruit cars that come, and so on, all kinds of homogenization application to the "admiration".

The use of these taxi applications are basically the same: users use the mobile phone for free download installation software, through the Software positioning function, check the surrounding empty. Click on the "Taxi" button to send your location, time and destination, waiting for the driver to reply. At the same time, the software also provides a discussion platform, users can comment on the driver.

Similar features, similar names, identical icons, more than 30 taxi apps in the race. After every Internet product appears, it is inevitable to go through a crazy period of growth, app also, when the taxi application was born so also fans of the public. Dim sum, Vice President Huangtiezho told reporters, this homogeneity phenomenon in fact look everywhere in all walks of life.

Under severe homogenization, the App Store is piling up a lot of zombie apps. When Apple's App store celebrated its five anniversary last year, it had more than 900,000 apps and 50 billion downloads, but 2/3 of the apps were zombie apps. In a cottage, some genuine apps are even buried completely.

Perhaps the only consolation is that more competition and chaos means settling down to better use and speeding up the rapid maturation of this new thing. Consumers can benefit from competition and get better prices and experiences. More participants, more consumers, will eventually expand the market size, so that the whole industry benefits.

App is Born to die

Hard to resist aesthetic fatigue

Once upon a time, "Angry Birds" is so beautiful. But now, the birds have long been forgotten by users. The life cycle of an app is often very limited, even if the scenery is like a bird also difficult to escape fate.

About 68% of smartphones, including iOS and Android, use less than 5 apps a week, according to data from an American research firm. Many people download applications because of the impulse, users of the app is easy to produce aesthetic fatigue, often stand lost interest.

In essence, "users are really concerned about not the app, but the satisfaction of their own needs, is the service, they do not care about the specific implementation of what form," UC excellent as chairman and CEO Yu Writing column as pointed out.

There are several star products emerging in the mobile Internet field every once in a while. They quickly became "meteors" and were forgotten by the users, which is also the norm. User's aesthetic fatigue is the app development industry must face a situation, not long ago, "You draw Me guess", "Crazy guess map" once infinite scenery, but less than one months also by many people forget, new applications are endless, people even have no time to feel.

The app life cycle is too short, "Death by Fire" is lucky, and more apps are born to die.

Most of the apps that died at birth were not hit by a user's needs. Huangtiezho, vice president of Dim sum, for Game app, itself is a short cycle of products, users in the use of entertainment in itself there is no continuity, developers at the beginning of development will take into account the user's aesthetic fatigue problem. General game life cycle, also six months to 1.5, can fire two years of game app very few.

The consumer's esthetic exhaustion is the realistic question which can not evade, only correctly realizes this question, hits the user's demand, needs to look for the multiplex way to go longer.

Many app developers are experiencing the rigors of the market. In the face of "how to extend the app lifecycle", some enterprising developers even gave up the challenge by innovating to "shoot a gun for another place".