APP Store Developer community: Dream fullness reality bone

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Play the bird, cut the fruit or cut the rope? In the subway, in the bus, on the plane ... Even if the toilet is a fine time, a look, are holding a mobile phone, holding the ipad happy to play with you and I he. Who is making these fancy software, in the hottest Apple App Store, where a group of people are creating their own wealth in your happiness, code-named "Developers".

They're not so old, they have big Brother after 70, and 90 guys, but they tend to be older than mature, they scattered in every corner of the city, perhaps next to your home, like to wear T-shirt jeans, they are mostly it, some are obsessed with writing code, coding, and some in the internet for many years; They are not team, classmates, colleagues, friends groups, most of them have no background, some home in the countryside, some from overseas, lack of management tools and marketing experience, but often kill in the first line of investment, talk about cooperation ... In fact, they have different styles and circumstances, but they all have one thing in common--they have dreams, a dream to gallop the Apple Empire. The Chowa are the gods of their common faith, with the latest iphone in their hands and an ipad in the bag, ready to demonstrate their results ...

Four years ago, the Apple App Store created this group and changed the fortunes of many people. The App Store is one of the most frequent developers of Android, Microsoft and operator-wide platforms. Just four years of time, developers have been a few times ups and downs, some of the ride, some on the thin ice, some go to change careers, and some still stick.

In China, how many people have a foot in the developer team? There is a saying is 1 million, of which 70% in Android, 20% in Apple. The speed of the growth of this group is astonishing, the endless influx of entrepreneurs a wave like a wave, even if the dream is full, the reality is very bony. In the 2009, the legendary Apple programmers became rich overnight, now seems so far away, for most developers, like a powerful army in the fight, the road to create wealth is unbearable.

Here, we selected a few entrepreneurial samples to see what the developers behind the scenes, uncover the unknown mobile phone software development in the corner of the iceberg.

The things that happen in entrepreneurship

In the rental of the dream

"Buying a house with money is a real waste. ”

Short hair, thick glasses plus T-shirt, this is a grassroots entrepreneur, in his more than 10 square meters of the rental, long out the most simple dream, but he clearly dream is still far away, now just want to bury the product, do not talk about making money.

Traffic Radio is a mobile application that can provide traffic information based on the location of the user, and Li Jiangang, who was born in 1983, is the founder of the application development company. Now, with a team of 10 and CEO titles, he is still renting a more than 10-square-metre cabin with a couple of other co-founders, with a few 3,000 dollars of basic living expenses each month. After six months of discussion with three colleagues in September 2011, Li Jiangang finally took the lead and set up a road station and put all his savings in, even though he failed to start his own business more than two years ago. This time, the founder of Innovation Factory Kai-Fu Lee is the road radio angel investors.

"It's only a day off from the company at 11 or 12 o'clock every night, and sometimes the only day of vacation is taken up in order to catch up." But everything is to make the product more perfect. "Technical man Li Jiangang describes his life as a team, but he says he enjoys the entrepreneurial days," why take the money to buy a house? Buying a house is a real waste. ”

"When you're in a hurry to find out where you're going, when you turn on the radio and listen to the traffic, it may be advertising or broadcasting a road that has nothing to do with you, which is my business." Li Jiangang said, "Road radio can tell you the road conditions, and can intelligently analyze the most conducive to your travel direction." For example, you are in Zhongguancun, Road Radio will have some such as where to refuel cheap, which insurance companies in the vicinity can handle insurance and other advertising. "Li Jiangang so describe future profit plans.

A game of a gun and red

"The 3-day server was exploded. ”

In just a year, Rui from a programmer to a manager, hoping to achieve Zynga's success, the world's leading developer of social-gaming industry. And now, his biggest dream is to make the best games.

Chasing dreams and Rui name sounds strange, but I believe some people have played "aviation tycoon", Rui is this aircraft simulation class mobile phone networking games. 2010 "The Sea" he relies on a game hit.

The 1984-born boy from Xian is a typical it man. At the beginning of 2010, in the vicinity of Sanyuan Bridge rented two room a hall, Rui's entrepreneurial journey began. At first his team had only one commander, his own, and a few former colleagues were part-time, and on weekends everyone gathered to talk about development. "If I can afford the rent, I'll have the money to eat," he said. "For entrepreneurial hardship Rui not think too much.

The first product of the water test is called "Game Monthly", a monthly game, users spend 0.99 of dollars can play a new game every month. It rushed to the 50th place in the US for a paid download, but was soon obliterated, bringing in more than 5000 dollars in revenue. Rui has two major experiences: one, the life cycle of the single game on the app is relatively short; second, entrepreneurship needs a stable team. So pull two friends began to "sonorous three-person line."

When he found that the circle did not have to do the plane subject, so the flash of light with the later "Aviation tycoon." But after the on-line user's reaction let them very embarrassed. The 3-day server was squeezed out and changed for one months to accommodate more people. "Those one months are very torture, they have been under the pressure of the server and customers, and now looking back is like the first color." The game now brings them about 100,000 dollars a month, with 2 million users. At the same time, chasing the dream of the team to increase to nearly 40 people, a small two-bedroom early to accommodate them, moved to a decent business building.

"Tech geek" is a tough shot.

"Find out what Internet is not available on the mobile internet." ”

There is no doubt that this strong developer, although the future profits are all uncertain, can not be directly from the Apple division, but he is not bad.

It seems that one night, many people are holding their mobile phone to sing with narcissism. In the Apple App Store there is a "sing bar" free karaoke application currently special fire, the 5th day on line, this application rushed to the app first place.

The most Amoy technology CEO Chen is not how much love K song, but he found the ordinary people a "rigid demand"-ordinary people need to use ordinary equipment to sing professional singing. Chen, born in 1978, is quite mature, "we look for what the internet doesn't have to do with the mobile internet." "A just online software, how can one day into the top ten of the list?" Chen now sums up the secret of his success--steady, accurate, ruthless.

Everything is not accidental, in the development of "sing" before, Chen has developed China's largest file search engine skynet FTP, and then created a life information search engine Cool News, Alibaba is responsible for the search business. Has the pioneering experience, has the top technology, has the industry popularity, he builds the luxurious lineup pioneering team to be effortless.

In the "Sing It" on the line before, Chen did a careful matting. "Let's go ahead and put it on the jailbreak user's favorite sync push, 91 assistants and other app stores, so that the jailbreak user can help sing and improve the experience." Chen said, "So when you go to the Apple Store online one months later, the user will be amazed at the maturity of the singing." ”

Such details are rife with Chen strategies. And almost all developers understand that, no matter how successful the application, because the domestic users only accept free, so it is difficult to access the Apple App Store to share the proceeds, so, prop fees, and record company cooperation, such as industrial chain profit scheme has been in Chen's mind.

Unlike most struggling developers, the "singing" investor has flocked to the Chen to negotiate.

The Senate-level developer gives advice.

"The market is risky and investment needs to be cautious." ”

Two years ago, 139.ME each recruit a new employee, Zhu Lianching will talk about the story of Ethan Nicholas-the overnight rich Apple programmer, but now in his eyes, "legend" has become a "legend."

Zhu Lianching 139. I have been called one of China's most cattle iphone developers. As the first batch of Apple Chinese developers, the 2009 Zhu Lianching "Colorful aquarium" was sought after, bringing him more than 1000 dollars a day of harvest.

Three years later, his aquarium also has users to play, but the proceeds from the Japanese daughter shrunk to one months tens of thousands of yuan. For a mobile phone game, the three-year life cycle has been commendable. Zhu Lianching says the software he developed over the years has never been as successful as the aquarium. The reason is that the competitive environment is increasingly brutal, when he entered the Apple App Store only 6,000 apps, now more than 600,000. In just four years, from an opportunity market to a saturated market.

"2009, as long as the software can be sold, 2010, good ideas can be successful, now, good products + big promotion, and even some special means, can make money." Zhu Lianching concludes that it's too hard for small and medium developers to get out of position. In his view, some of the products later developed even better than the aquarium, such as "Chuck Chuck", which is a music, dance games, the player by clicking the screen control characters to move around and dance, fine art, but the market effect is not satisfactory. Especially now the promotion cost is too high, as a forty or fifty-person company leader, Zhu Lianching had to be more pragmatic. He puts more energy into outsourcing projects and has a stable income.

Zhu Lianching is still slowly looking for opportunities. What he wants more now is how to combine online software with offline services. For those young people who are full of dreams, Zhu Lianching's advice is that markets are risky and investment needs to be cautious.

Things you don't know about.

Puzzle 1

Making money is hard to survive

A huge army over the bridge, hundreds of thousands of of the gold rush to find a place, difficult. In 2011, Apple was divided into 2.5 billion dollars for global developers, and Chinese developers were divided into about 1 billion trillion yuan, with few people on each developer, especially the minority at the top of the pyramid taking most of the harvest. Nearly half of China's developers lost money in the first quarter of this year, with just 20% of earnings, according to the media. This ratio is more prominent in the mobile gaming field. Stone Interactive CEO Wu Gang has previously said that not making money for manufacturers accounted for more than 95%. It seemed to him that it was not easy for a small team to survive until he had rushed to the top to make money.

The recent Red app free list of "repeatedly see", its creative team in the Entertainment Age (Sinoiplay) only 7 people. The small company, which began operating 2011 years ago, barely paid its wages in April this year, in a way that sums up a sum of money. The company's founder, Yun Jun, is now most interested in winning Word-of-mouth and users, and profitability is the next thing to consider. And those who don't have the money are in worse shape. It is understood that the current Chinese developers mainly through advertising and games to profit, paid to download the proportion of profit is not high.

Puzzle 2:

Doctrine by pirates

A product line is not good, the verification period is often one months. But the other end of the industry chain is, who is the hottest, who will be the cottage. "Angry Birds" a lot of counterfeit, and even some blatant plagiarism creative. The bird is a successful Apple store template, it can ignore piracy, because it is well-known to almost household. But for most developers, more is the reality of helplessness.

"Fishing Tatsu people" is the current domestic more popular game, from the line to now incredibly have more than 150 Shanzhai, the name exactly the same, logo exactly the same. There are no more than 40 games in the app store that are "almost". But the face of piracy does not seem to have good means of protection.

Rui also encountered the same problem. "Aviation tycoon" after the launch, "the domestic three companies are not polite, directly copy." "But he is not angry, because the big environment is so, he can do is to innovate."

Puzzle 3:

To spend money on the list of famous shortcuts

Ranking in the Apple Store is so important that the brush list cheat repeatedly banned, through the "Brush download volume" To make an application quickly superior. An industry insider said that the current promotion of the Apple Store is very expensive, a user's promotion cost of about 1-2 U.S. dollars, relatively low brush list. It is said that the domestic professional app brush team not less than 300, the income is very considerable. They usually register or buy thousands of Apple accounts, and use the computer to do downloads in itunes to raise the rankings.

Apple changed its algorithm for a while this March, but recently the professional brush companies have been feeling the pulse of reopening. It is said that the cost of entering the first 10 of the total free list of app stores in Apple China is now around 10,000 yuan, the top 10 in the tool category, about 7000 yuan. But many in the industry, the crooked brush list is unfair to the developers, not enough to support the life of a software. Zhu Lianching that the product is perfect.

"The things that developers can do."

Nowadays the most popular game application development is not "Angry Birds". This little bird from Finland is only flying in the sky is not enough, will look at the foot of the wider ground: open shops, build parks, animation. Angry Birds are busy and happy.

In the December 2009, Rovio's Angry Bird was born. 2010 Download Volume 50 million times, March 2011 breakthrough 100 million times. This May, Rovio announced that the game download has exceeded 1 billion times.

Rovio is not willing to be the first in the game kingdom, they are from simple game to the entertainment business, and China is their most valued market.

July 13, "Angry Birds" the first domestic store in Shanghai Xujiahui Port Hui Plaza trial operation. It is reported that after the official business, the store will sell more rich products, including clothing, dolls, watches, ipad or iphone sets, and even chocolate, biscuits and mooncakes. The first angry bird store in Beijing's Xidan Grand Hyatt City has been renovated and is about to open. Rovio company revealed that in the next two or three years, will open 600 stores in China.

The three Disney "Magic Weapons" of film and television industry, derivatives and theme parks can successfully replicate in Angry Birds? Rovio, who had previously interviewed foreign media, said "I want to make a company like Disney".

It is understood that this June, the Finnish city of Espoo and Alto University announced that it will sponsor the construction of Shanghai's first "Angry Birds" theme park. October, Haining will build 7000 square meters theme park. In addition, Rovio will also carry out animation production business in China and broadcast on Chinese TV stations. (Won Jia)

(Source: Beijing morning Paper Author: Giolikun ms)