App for free, how to profit through advertising?

Micro-trust friend Circle discovered information flow advertising, again set off the user on the app mobile ads big discussion. Of course, there is also a voice in the said, "Advertising on the chant, others are free to hundreds of millions of users to provide services." It is well known that most apps are free and they make money by advertising. But when it comes to how to make a profit through advertising, not only users, but sometimes even developers can not say 123. Everyone is saying that there is a user has a cash flow, but really create a tens of millions of users of the app, but the flow of the change is silly eye. How do super apps, such as micro-letters, microblogs and even candy legends, be used by advertisers to make money?

1. Guide Volume

The amount of guidance can be varied, and the Super app, which is large enough for users, will turn itself into a platform.

For example, you in the micro-letter wallet function to see the public comments on the entrance, to see the entrance of Beijing East optimization, if you think this is just because Tencent injected the public comments or Beijing East, then you are the pattern Tucson broken. The Super app turns itself into a platform, and every time a user clicks it into a different product (Cpc=cost per click), and even refines it to each generation purchase (CPS), the product is paid to the Super app or even split, and the paid standard is basically driven by the Super app ( A user is so willful).

As for the platform itself is the product, it will use the way of bidding rankings.

Like Taobao, the public comments, the application of the market itself is the platform of products, it wants to make money is easy to many-direct to the merchant guide. Open Taobao, do you think you search for a product to show the results are completely random? Nonono! In addition to Taobao background of their own algorithm, or you limit the merchandise in accordance with the credit or price rules such as display, you see each of the product display position is on the front or back, appearing on the right side of the first few advertising positions are businesses need to spend money to buy. Every year, 11 pairs of 12 electric Dealers Carnival Shopping Festival, good advertising will be sitting on the starting point, to get the good location of the store is basically waiting for gold million two rolling in.

2. Sell Promotion bit

When you end up with an angry bird, before entering the next level, a pop-up box asks if you want to try another fun game, and if you click on it and download the recommended game, 2 dollars has been drawn into the Angry bird account. Of course, the price is not fixed, will be adjusted according to the country's different. The job is usually not done by the app itself, but by a third party mobile ad platform (because the development and operation of the product has consumed a lot of effort, advertising and a family talk is a waste of time). Advertising is the third party's overall responsibility for the platform, the regular settlement, the platform directly into the extraction of profits.

The form of advertising position is varied. A full-screen ad for each time you open the app, small to a narrow plaque at the bottom of the app. The charging form also has the very big difference, may be according to the advertisement each display one charge, the user clicks a charge, the user installs once the charge even the user each time buys the charge, the operation is more complex, the charge advertisement expense is higher. These advertising platforms can also be targeted to the user's gender, age, models, communications, etc., to help advertisers better delivery.

Of course, if the company's app product line and the user is large, the enterprise will operate its own advertising platform, such as Tencent's wide-point pass, Baidu's Baidu Alliance, the 360-win effect of the alliance.

3. One-to-one Exchange

For companies that are not too big and energetic, they will abandon a third-party mobile advertising platform and do their own one-on-one exchange.

For example, the U.S. Mito app built-in daily recommended plate, which will recommend less than dozens of, more on the hundreds app, called a small application store. Often, in the app that it recommends, you can always find the way to download the beauty Mito. The app, which is used to change the volume, usually the magnitude is not too large, the use of the group is quite fixed, so in the exchange can also find "like-minded" "friends" to carry out a similar number of users to import, of course, if found A to B guide 1 million, b only to a guide 100,000, That might require money to make up for the difference.

Know the Super app's advertising profit model, life encountered setbacks to go to the supermarket to squeeze instant noodles?