App is the day of the tough decisions

App is the day of the tough decisions

If the 2010 is seen as the year of mobile Internet, then the new production of app has been growing for more than four years. In these four years, app has gone through the Battle of WAP, the struggle with HTML5, the struggle with public accounts, and the struggle of light applications, and the result is obvious that app has become the winner by its product form and ecological link.

The reason why apps win this game is no more than two points:

First, the product embodiment is more suitable for the new operating environment. From Apple to create a multi-touch operation, all kinds of operation based on touch screen and sensors in various types of apps have been fully cast, whether it is sliding, shaking, touch, the app's user experience is the most complete and consistent.

Second, the biosphere is more open. Both the iOS and Android ecosystems have established an open and standard development environment, and innovation in these two ecosystems is undoubtedly more practical than the development of dozens of of browsers or some closed ecosystems. In fact, many of the recent IPOs of mobile internet companies are also dependent on the two ecological circles.

But just as the app is riding on the dust, the product managers are beginning to diffuse a pessimistic mood. What is the future of app development today?

Two mountains stand in front of the developer.

First of all, today's app developers are facing competition not just for other product forms, but for product creativity. In the past, since the mobile internet has just started, almost all product areas have the point of innovation, whether it is the industry, type, design style, operating mode and so on, new app endless. After all these years of development, a good idea is almost an unattainable goal. From the secret to the demon diffuse, from 2048 to do not step on the white block, a whole year, the real app has a few innovative products, behind the endless number of clones of many products. Without an ultimate idea, how can you make your app stand out from millions of apps and break the layers of blockade that giants put on top?

Perhaps the confident developer will feel that the idea is always in the middle of a flash, in case I get in?

Then the second mountain is even more breathless.

A reality is the mobile desktop of the King Mountain Battle has been finished! Micro-letters, maps, news, financial products, they have won a decisive victory.

From the whole market, the objective reality is: the rapid popularity of smart phones is almost over, the user's mobile phone on the number of apps installed less and more, an app on the screen to retain the time is getting shorter, can squeeze into the phone's first screen, the difficulty of Zishi in the number of points.

Whether the app can still have the forces of the emerging, as small and medium developers in the future?

From scene memory to scene Discovery-app2.0 Road

Mobile internet after more than 4 years of development, millions of apps have completed a variety of Internet products mobile transformation, all kinds of products, the card bit is also basically completed.

Communication, location, news, information and other core products competition and ownership also basically ended. The position of the phone's first screen has been completed at least 80%. Games, video products have become the only uncertainty factor.

If we want to review the development model of this APP1.0, it is easy to find that all the apps in this era are different in shape, but they all follow an iron law: let the user think of the app, the so-called Scene memory (reflex), in a particular scenario. For example, chat will think of micro-letter, find a way to navigate, eat with comments, and so on. A series of life scenes has become the most important starting point for developers to plan and design apps. "Scene Design" created the common characteristics of the first generation of app breakout.

Mobile Internet development today, almost all the scenes have been developed, giants, brands under oppression, the road to break through is extremely difficult. How to win users in a new environment is a common topic for all app developers. And the technology of the constant push Chen appeared for such a breakthrough to provide a new opportunity.

With the development of mobile Internet, GPS based service (LBS) has become an essential feature of many mainstream apps today. And then a variety of sensors on the smart phone to shake a more exciting function provides a platform. Today's smart-phone hardware plus machine-learning pattern recognition algorithms create new technology areas-motion pattern recognition. This trend was also alerted to the 2013 iphone 5s launch, when Apple released its first smartphone-specific motion coprocessor, while releasing 5s.

This sounds a bit geek technology, a new world for the next generation of apps. In the months that followed, sport-pattern-recognition products, represented by moves (which has been acquired by Facebook Facebook) and the domestic micro-car app, became a new pathfinder. These products are based on the smart phone's soft and hard cooperative algorithm, can accurately identify the mobile phone's current state of the machine, and then identify the owner of the scene, such as running, driving and so on, based on such a scene to provide appropriate services, such as road conditions, speed limits and so on.

The app automatically identifies the scene and provides services, creating a new User Service model. In this mode, it doesn't matter whether the user is able to recall the app in a particular scenario and whether the app is installed on the first screen or the second screen. Instead, apps will be able to serve users by pushing them in a specific environment. What the app needs to do is how to accurately identify the scene, how to make the user feel the value of the service, not harass.

If the motion pattern recognition is also limited by the movement or the driving type product, then the use of ibeancons and other intelligent hardware with the app will have the opportunity to further expand the application space discovery, whether indoor positioning, or smart home, there are opportunities for the scene discovery app to provide a broad space for development.

Scene memory development has been to the extreme, based on scene discovery of new technology new products will usher in the brilliant era of App 2.0.

Wen/Lei