App is the future of big data

The author of this article is Justin LaFayette, who will be steadily explaining the future of big data in his eyes.

While big data is being hyped by various media, the truth is blinded: App is the future of big data. While infrastructure and platforms used to be the target of the past, they are not the future core of big data because they provide an environment that bears big data and they can not create long-term value from big data.

In the marketplace, it requires companies to provide Big Data App, insight into specific market segments or business processes, timely feedback of data, to reach as many transfer objects. Because few experienced big data practitioners can provide very specialized data analysis services for each organization (company).

And, more recently, not just the media, but venture capital and investing activities have also been shifting to tools and platforms that manage big data and analyze big data. But the big wave of big data value creation is still on its way, and it should be focused on leveraging the infrastructure to create new Apps to optimize business processes.

So the new Big Data investor's reference standard is a software or information services company that has three competencies: the ability to control and access business models; the big data architecture and technology; and the power to use the data. Applied Analytics is the terminology, and as a rule of thumb, companies that successfully leverage big data tend to be the best of the three above, but specifically:

First, they start with the data that customers need to create business value, rather than focusing on what they already have and what the available data can tell them. The main job is to find out behind the scenes what the customer needs (via data, tools, information) and then get the answer.

Instead of sharing your insights with a handful of business leaders, the second is to incorporate it directly into business applications or workflows to get the most out of those big data conclusions.

The third has absolute data usage rights. In this world of cloud-based big data, access, management, and use of third-party data must be legal.

A successful business will ensure that it has the right to use information appropriately and then aggressively maximize the value of the data and ensure that the company does not get into lawsuits.

Google and Amazon, the big data leaders, have opened the door to analytics analytics and used to monetize advertising and e-commerce. These early innovations have garnered significant investment from their users, advertisers, and investors in their big data architecture, While building the larger data sources needed for big data. So the next wave of big data value creation is when a large number of software companies, Internet companies, take advantage of new infrastructures and create big data apps.