App Marketing case study on how to implant ads in apps

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Have you ever used a paid application? What do you prefer to choose between free and paid applications? According to Flurry report, at present application store 90% of the application is free, now more and more applications are advertising subsidies, applications in the form of purchase in exchange for the user's free use.

Flurry's report argues that because upfront development costs are high, many application developers are unable to make a profit and must instead rely on the form of purchase or advertising within the application. We believe it is time to move on to the topic from ' whether there should be advertising in application ' to ' how to make apps more interesting, more closely related to consumers, and most effective for advertisers and developers '. Since advertising is not going to go away, why not do it better? The following companies help you through the analysis of three successful cases to tell you how to embed more effective ads in apps.

App Implant content Implant

The recent popularity of "crazy guessing" is a good example of successful content implantation. The game into the advertising brand marketing, the Nike,ikea such as the brand as a keyword, not only to achieve the advertising effect, but also does not affect the user to play the fun of the game, but also because of the integration of the user's interaction, advertising effect better. So the enterprise is best to connect with their own application of the user group close to the advertisers, such ads can create value for users, will not cause users disgust, and the click Rate will be relatively high, so can achieve higher returns.

App implanted prop implant

For example, in the app game, which is developed by Renren, Yili Shu milk as a game props into which, so that consumers in the game at the same time to yili comfort milk products have a unique demand for cognitive and memory, enhance brand or product visibility, in the hearts of consumers to establish the brand image of the enterprise. At the same time app's audience group more, such a direct prop implantation is conducive to enhance the corporate brand preference.

App implanted background, bonus ads

In this car parking game, a glance, the most prominent is Moto mobile phone ads, will moto mobile advertising as a parking space background icon, to consumers virtually implanted Moto brand image. The game also mentions "use Moto Mobile car parking background, can get 100 money every day", such reward advertisement, drive the game player to use this background, these rewards certainly are true, but this is the advertisement of the enterprise indeed.

Enterprises in high popularity, the entertainment of a strong app in the rational implantation of advertising brand information, with the help of the popularity and flow of the app, according to its own brand positioning and product attributes, customized new app applications, so that advertisers, application developers and users to achieve a win, but also to help the brand and consumers to establish a good interactive relationship Enable enterprises to obtain a more effective customer base.