App profitability four trends: hardware, vertical, corporate, civilian

Sina Science and technology news October 19 morning, CSDN and "programmer" magazine founder Shantao today at the Mobile Internet Developers Conference that the app wants to profit is moving in four directions, that is, vertical, hardware, entrepreneurial and civilian developers the biggest pain point is profit, this year, 12% of overseas developers Income is more than 50,000 dollars, but 59% of them are living beyond their means, and only 1% are able to achieve greater success. "Shantao that vertical, hardware, entrepreneurial and civilian are often overlooked by mobile developers of several trends." The following is the main content shared by Shantao: The first vertical face challenge, this is our own data, CSDN each month's independent access user is 17.7 million, we ranked 30th in China. However, our mobile data is less than 1 million, which is the challenge we face on the vertical website. Global Internet traffic, 12% is from mobile phone users, micro-bo 60%, micro-letter 100%. This is a new market, the market for PC desktop is a huge blow, this is a statistical data. From 2008 to now, the total PC access to the internet has fallen by 20%, which is an era of change. People use mobile phones to surf the internet, what kind of opportunities does it bring? This is a portable electronic product, and has a strong ability, there is a very small screen, so that you focus on the things you need, the use of the way, the situation is not the same as the original, it has a great appeal to the segments of the population, such as women, the elderly, doctors, patients, and a large number of professional people, Their demand for mobile phones is far from being met. This is the Japanese application, called Luna Luna, already has 2 million of the paid users, equivalent to 4 million yuan. is to record the menstrual cycle and body temperature of women. The company launched its products in 2001 and broke out in 2009, only to get 1 million of the toll users. This is because smartphones can be carried around and can be queried as needed. Apple has not released the app's revenue for a year, announcing a 2.5 billion per cent announcement to developers last year, a 5 billion per cent announcement this year, a 2.5 billion-dollar-a-year cut, and a 30%-dollar income of about 1 billion dollars. Apple, in addition to selling mobile phones, and other mobile phones, Smart Vinyl's annual income has more than 2 billion dollars, has been greater than Apple's income from the app, this is just a condom on the apple. Apple also sees this, and it has long had a plan called made for iOS, where you do an accessory that can support iOS. Last year they held a meeting of partners in Shenzhen and 2000 people attended. Most are Chinese manufacturers, who expect the market to reach $80 billion trillion. This hardware looks good, does it have anything to do with us? Let's look at an example of this year's fire up small products, smart watches, called Pebble, and its inventor is a bike enthusiast. He has an idea that he can see the information when he rides his bike without having to pull out his cellphone.VC are not optimistic, he was the first to do the BlackBerry's unsuccessful. It supported the IOS5, he did not get the support of VC, he did fund-raising, fund-raising 100,000 dollars can do this watch, he received 100,000 U.S. dollars within two hours of orders, from April to May, the development of 68,000 users. His one-month reserve payment has exceeded 10 million dollars. This pattern is a bit like millet, first depicts a very beautiful hardware, we first pay the bill. He also has an interesting approach, the open API, which not only communicates with mobile phones, but also uses the power of mobile phones, such as GPS positioning, to store the distance of golf holes in the world. You just go golfing, and you'll know how far the next hole is from you. Third parties can also develop programs on the above, such as the ability to count steps. This small hardware can also become a platform to become a system. There are also a lot of interesting things that combine apps and hardware, and this is about health, called Fitbit, that records how many calories you're walking and up stairs. Including how you sleep, it is a wrist strap that can be worn on hand and recorded. This is a French company, when parents, want to know how much weight of their children, you put the child up, weight generated on the phone, generate a curve. In addition they have a matching sphygmomanometer, your blood pressure is not recorded, can be automatically stored in the app. The things we normally use are made into IntelliSense and connected to the app, which is what Apple thinks it is. There's more fun, it's a robotic dog. This is a Japanese product, the original electronic pet is not enough intelligence, now have a mobile phone is smart enough to set up a toy dog, the dog has a lot of expression, you can go back and forth, can gesture control, voice control. These are all done by the iphone, with two of them touching and greeting, but it's an accessory on the iphone, very interesting, called Smart Pet. Android has also launched its own offerings, which combine hardware capabilities with app capabilities and cloud capabilities. China has the largest developer group and the largest electronics manufacturing market. If you can combine this ability, develop some innovative applications. Most of Shenzhen's hardware manufacturers praise the cash business, sold out a single, not as we have just seen all the products are recorded by users, is the Internet operating mode. They have greater value and space. The third is civilian. Half of China's users don't use PCs, they use their mobile phones to surf the internet. Such a user base is the new blue sea, their consumption capacity, consumption patterns and we are not the same. So this is what we need to discover and experience. What we are experiencing in Beijing is another world that is seeing new things in the third and four-tier cities. The fourth is enterprise. With the widespread popularity of smartphone devices, enterprise-class companies are purchasing all kinds of equipment. This is the data we see, 1 billion of the employees will use the moveMobile Equipment for office. How big is this market? The enterprise market is bigger than the consumer market. In recent years, Nasdaq-listed companies, the enterprise-class service market is far greater than the consumer market, it is also undergoing great changes. In China, there is a big impetus. This is our national leader, he is in the meeting, in fact, he is also using the ipad. With the support of the leadership, the speed at which companies move forward in China will grow faster. What are the challenges facing developers? In the face of such opportunities, whether it is a big opportunity, or new four opportunities, is facing a variety of platforms, equipment, development cycle is very short. This is our latest survey. For Cross-platform development tools to become just needed, 50% of developers have cross-platform requirements. Csdn and Appcelerator of the United States will sign the agreement today, we will promote cross-platform service tools to provide developers with one-stop service. I hope we meet such a big mobile era together. Because it's just getting started. Thank you!