App promotion black and white tricks

Is full of rivers and lakes. The Internet is a big rivers and lakes, a white start, there are underworld started, underworld fame will want to wash the white, white is always disdain for underworld. However, in this arena, the general is still between the White Road and the underworld, black and white can be, it is powerful.

Circle of friends and all kinds of media are crazy mobile Internet APP promotion of the eight evil ways ", let me think about some of the black and white ways to share with you APP promotion. I do not teach you to destroy , but I just want to let everyone know some of the play in this arena, only know ourselves, can victorious .

First, the fans pass / wide pass / headlines today

Not long ago, the main micro-channel traffic on the line, there are friends in the closed beta stage through the WeChat Widely promote their own App tasted the sweet: As closed beta stage, fewer participating companies, the auction is generally low, he used a very low CPC bid brings a lot of users, according to him the effect of leverage. Guangtong-pass not only provide text chain ads at the bottom of WeChat images, but also launch platforms such as mobile QQ and space. By the same token, fans and today's headlines are the same gameplay.

This promotion is the most cattle in four ways: 1) can pinpoint the user, the dimension is very small; 2) advertising is displayed in the information flow, the user will certainly see; 3) the mobile terminal can jump directly to Download link; 4) these platforms are huge traffic. Taking today's headlines as an example, in today's head start from the media, the same article exposure than other platforms, read much larger. However, the delivery of these channels requires skill stronger, we slowly explore it.

Second, brush machine

App promotion channels into online channels and offline channels, offline channels to play more, it should be the brush machine. Basic as long as there are Android phones are engaged in the brush machine, a generation of brush, a provincial brush, a large warehouse brush, a warehouse brush, a store brush ... ... In short, one group scrubbing red scenes, but in general Behind the brush will cover the front of the brush off, which led to App if you are looking for some of the role of the industry chain Brush, the efficiency is high, but may reach the user, your App has long been brush off. So, brush machine, it is best to find near the terminal from the channel.

That someone may say, we settled with the channel is settled in accordance with the CPA, without this A, the channel can not get money ah. You are right, but the so-called one foot magic killer, you can hear a kind of hardware artifact called brush robot? With the continuous upgrading of technology, now basically do a dozen machines at the same time from the cloud to download App, Open the activation, and then delete the bulk, your promotion costs so to brush the hands of the business. Some App in order to avoid this situation, directly to run the warehouse to run their own brush, is not it very domineering?

Third, malicious Push

Sure Android users have had this experience, after installing several applications, began to receive malicious PUSH every day, also can not eliminate the notification bar, you automatically download the application a little, you do not know in the end is which application bomb To be informed, only one of the recently installed applications to delete the test. Yes, this is malicious PUSH friends, is an application in the push notification, the use of technical means to achieve mandatory download. This approach is not recommended for everyone to try, first, because the quality of users forced to install are relatively low, the application of your brand also has an impact; the second is easy to be complained by the user, engage in a big lawsuits outweigh the benefits . But if you have other purposes, when I have not said it. . .

Fourth, App application name optimization

Where there is a search engine SEO, App Store optimization is called ASO. We all know the title has the most weight, yes, so using this principle, adding some popular search terms or industry terms to your app's name can help your App's exposure in the app store. For example, search the App Store for "Today's headlines," and you'll find it has an app name of "Today's headlines - aggregating social finance tech ..." and it's cleverly putting some industry terms into the app's name, so you You will find that searching for "social", "financial" and other keywords will also search today's top applications.

There is another way to play, specializing in the production of Raiders App, which game is hot I will do a corresponding Raiders App, the names of popular games written in my own application name, you can get a high download. As an example, the turret legend is very hot, you can find the second is a called "super fun assistant for knife tower legend" App, is to do the game Raiders, and then search for "super fun assistant" You can find a lot of similar game Raiders, the App is the routine, are the representatives of muffled fortune. So, referring to this case, is it possible to do something else?

Fifth, statistical code reuse

This method, this belongs to the technical flow. The principle is to your App statistics code, hit another more popular App, making this popular App data can be repeatedly recorded in your data. The result is your App activation, active index data = your actual App data + popular App data, this method is difficult to tell the cattle cattle authenticity, there are fake, fake in true, fake part and very much like the real Data, no matter from the activation number, activation time, active time, active frequency and so on are all like. Only through data mining can be resolved.

App promotion is still the most important thing in your product itself, if you have excellent products, coupled with a good promotion strategy, an App want to fire are difficult. App promotion Remember impetuous, do not always anxious for success, do not overdraft market too fast, just like SP industry at the same time, come and go fast. App promotion, and push and cherish.

Author: Liu sword (micro-channel public account: chuangtou360), Internet marketing practitioners. Focus on App promotion, WeChat marketing, venture capital field.