APP store China Optimization search algorithm: Resume Search by name

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August 24 News, after nearly a week of anxiety, the domestic iOS application developers can finally calm down. Because the search algorithms in Apple's App store China have not gone too far, search applications by name have been restored.

Last Thursday, Apple China App Store search algorithm suddenly changed a lot, some of the application by the full name search failure, no accurate matching results. As Apple has not yet given an official explanation, developers are caught up in speculation and worry: Some developers believe Apple is testing the App Store search algorithm, and more developers would rather believe it was a bug in the Apple App Store. Of course, some developers and development team business people, also write emails to apple feedback questions and what happened to the consultation.

After nearly a week of anxious waiting, that is, on Tuesday (August 21), Apple's search algorithm in China's app store found a "callback" and the app returned to normal by name search.

"The day of our application, found that the first is us." "The business people of the tower reading literature told Sohu it, and he found it even more accurate than before," no other application. "However, this conclusion may not be suitable for popular applications. Sohu It found that search, such as micro-letter, micro-bo, sing it, the three countries have come to the well-known applications, even according to the App Store search tips to find, can not get the only results, but the basic results in the first page of the search result.

Apple has not explained any of the above. However, one developer speculated that Apple might have been testing a new search algorithm, but then changed back because of a lot of user feedback.

However, this "correction" is not intact recovery, but also in the search algorithm optimization, which with search keywords and application name of the relevance of strengthening, most obvious. The developers said the new search algorithm has more restrictions on the keyword settings used in the bookstore. Previously, because of the use of the book can be used for each of its books are set keyword, so the whole application often take many popular application name set as the keyword, so that they appear in many popular applications by name search results. This also causes it to appear in the search results of many applications that are completely unrelated, which can be called a large bug. This is not the case for search applications, the person said. "Search results are more relevant and cleaner." ”

In addition, a head of the app referral Market said they had recently observed that some of the highly searched apps tended to get to the top of the charts. This shows the weight of the application search number or a slight increase. However, they also say it remains to be seen.

The urgency of Apple's improvement and optimization of search ranking algorithm is not low. In addition to the acquisition of Third-party application search and recommendation platform Chomp, this year in Europe and the United States App Store has been testing algorithms, but have not been formally implemented. These events suggest that Apple's search algorithm for the App Store in China is also being deployed, and may now be just the beginning.