App Store is being populated with zombie apps: 2/3 has not been downloaded

Sina Science and technology news Beijing time July 10 morning, mobile analytics and advertising company Adeven's tracking data show that in Apple's App Store, more than 2/3 of apps are almost never downloaded by users. However, Apple claims that 90% of iOS apps were downloaded at least once in one months at the five anniversary of the creation of the App Store. Apple CEO Tim Cook also said, "the app Store fundamentally changed the world." "Consumers love the experience of the App Store and the incredible apps it contains," Mr. Cook said at a developer conference held shortly before Apple. The total number of downloads to the app Store has broken down 50 billion times. This is a staggering number. "App Store zombie apps" accounted for 2/3 but Adeven's data revealed that although the App Store has nearly 900,000 apps, most of them are hard to find. "Of the 888,856 iOS apps we tracked in our database, 579,001 were ' zombie apps '," the company said. "Zombie apps", defined by Adeven, refers to apps that never appear in Apple's total list (master-list), which lists the most widely downloaded applications, with a total of around 300,000. Adeven said: "Apple has never disclosed these ' zombie apps ' downloads, so we don't know, but the download will certainly be very small." "Adeven's data are roughly consistent with the data from another Pew survey in the" Internet and American Lives "(Internet & Anglo Life Project) project. The Pew survey showed that 68% of smartphone users use fewer than 5 apps a week, and other apps bought for a while are almost instantly unattractive. "Application Economy" impact traditional mode Aside from "zombie apps", the App store was widely considered a game-changing initiative in 2008, changing the way users consume technology. Apple's move has also led companies such as Google, Microsoft and BlackBerry to follow the App store to launch their own app stores. Apple claims to have paid 10 billion of billions of dollars to app developers on apps, more than 3 times times as much as developers have earned from other apps. The resulting "application economy" is also well known, and this new economic form further affects the video gaming industry. Under the influence, game giants such as EA are starting to change their strategy by offering a large number of free game apps, instead of profiting from other ways of selling and embedding ads in apps. Even if you need to download a fee, pricing is much cheaper than the traditional sales model. It is particularly worth mentioning that the Rovio Company's most popularAngry Birds "application, the game through franchise and derivative sales to make a pot full of profit, serious impact on the traditional game host computer game mode." (Zhu Fei)