APP Store swipe package, business chain seems to be cut off

When Apple's CEO, Tim Cook, 26th lurks Apple's Aaple.nasdaq store in Beijing Xidan, he should "peek" at some of the most popular games on the iphone 4S screen of Chinese users. Because subjective feelings are sometimes more real than objective data.

Chenhao, the chief executive of Touch Technology, told the first financial daily reporter that the company had been involved in the development of an app that had rushed to the first place in Apple's ipad App store. The Star app "Fishing Man" has fallen from the previous 30 to 69.

It all stems from Apple's adjustment to the App Store ranking algorithm. According to industry analysis, the previous app ranking calculation weight, download volume is the Big Head, which also led to a resulting gray industrial chain for customers to brush the list.

Mysterious as Apple, never revealed the app rankings algorithm, but the industry analysis, the adjustment will increase user activation rate and the frequency of app usage considerations.

Yesterday, the newspaper reporter search found that once the parade of many brush list agencies have suspended such business.

The ecological governance of Apple's App store does not have a "dormant" time. Apple is facing a series of challenges in both the U.S. and China markets due to controversy over copyright and privacy leaks.

Ticket Package

Apple's adjustment to the App Store ranking algorithm has made Chenhao a big ups and downs.

In Sunday, the touch technology involved in the development of an app, "Chinese classical furniture" in the limit after only 20 hours, rushed to the Apple ipad App Store first. "Catch the Man" but Mingluosunshan.

"(The adjustment algorithm) is generally good, which suggests that Apple is still encouraging creative games." Chenhao to this reporter said, "Chinese classical furniture" This kind of application is not the highest load application, in accordance with the previous tens of thousands of download volume can push the list of the list of the industry rules, "Chinese classical furniture" can not be jinbangtiming.

Apple's adjustment has started this month, according to observers who have long been interested in app applications.

According to an industry insider, from the beginning of March, the brush list behavior began to be "vacuum period" restrictions, the APP store China free Application list in general every day 3 o'clock in the afternoon to enter the "lock table", 6 o'clock in the evening to restore the ranking update. In the "vacuum period" in the brush list behavior, can not immediately effect, but will be updated after 6 o'clock in the evening rankings to see the results. By the middle of March, the "vacuum period" had grown longer, gradually increasing to at least 5 hours.

It said that from the March 23 night 8 o'clock, the brush list behavior has begun to fail in China, top 50 ranking are those who have word-of-mouth precipitation, or in the promotion, there is real activation of the app.

"Naked swimmers" began to surface. According to the 23rd-25th monitoring data released by Third-party agencies, from Friday to Sunday, App Store China's free top 300 in the 100-bit app reached 24, with 36 apps falling out top 300, and 30 falling out of list 100.

As frustrating as the app developers are, there are the brush-list agencies.

According to previous analysis by many developers, the previous decision on the Apple App Store rankings is the amount of downloads.

Brush table is similar to micro-Bo zombie powder trading, a large "user" of "enthusiastic download" can quickly red a app, behind the developers can enjoy the best-selling performance.

In general, the team is not big, but the hands will have tens of thousands of Apple username, they employ a large number of network navy to change each day different user accounts repeatedly download the same app.

The current app brushes the team mostly from the traditional brush flow, network army and other fields derived from, in addition to help brush download and ranking rankings, but also to provide praise, competition and other evaluation services.

This reporter previously in with a self-proclaimed "global largest iOS Brush volume service provider" Contact found, the amount of the package is: download up to 10,000 of the unit price of 0.8 yuan, 20,000 of 0.73 yuan, 30,000 of 0.68 yuan, download more than 30,000 can long-term cooperation, and the praise, the difference rating quotes for each comment 2 yuan.

AI Media Consulting Chairman and CEO Zhang has revealed to this newspaper, the domestic has a certain size of the full-time app Brush ticket company (team) not less than 300, some of the larger app company, annual income of more than million yuan.

The troubles of the app

The number of application development companies that choose the amount of brush is more than medium size, the reasons are broadly divided into two categories: one is because the current iOS platform products homogenization phenomenon is serious, and the traditional way of promotion does not have good results; the other is itself speculative, hoping to rush to a certain level in a short period of time, and then to "tell the story" to attract venture capital.

For now, the chain of scalping seems to be cut off.

A previous claim to help more than 100 customers into the free total list Top 100 of the brush list enterprise staff told the newspaper reporter, the current app brush list business has been fully suspended, the new upgrade program is research and development.

The person "friendship hint" said: "At present any Chinese area brush list behavior is cheating, do not be fooled, otherwise may be under the apple of the punishment." ”

Last month, Apple issued a warning to app developers that when developers promote their apps, they should not use the service to advertise or secure the top ranking of the App Store. Even if developers are not personally involved in manipulating the App Store rankings or user reviews, employing such services could still cause them to lose membership in the Apple developer program.

Chenhao that an app that has been in the top 10 for a long time in the App Store is unfair to users, and it's not conducive to a creative atmosphere.

There are still a lot of developers worried that, despite the current ranking algorithm adjustment, brush list companies suspend service, but it is difficult to determine how long this situation can last.

In fact, there are already a number of brush list teams looking for new heretical.

For an Apple App store that already has 550,000 apps and over 25 billion downloads, it's time to clean up the air.

For now, Apple's rival, Microsoft and Nokia, are teaming up to move on mobile apps. Recently, the two joined hands to revive the Finnish mobile market by investing $24 million in the next three years with the new app Campus development program at the Finnish University of Alto. The program is designed to develop new and innovative mobile apps for Microsoft's Windows Phone mobile platform, Nokia Symbian and series 40 mobile platforms.

The world's most popular app game, Angry Birds, has launched an upgraded version, but is refusing to be compatible with Windows Phone.

For Apple, the app now operates like a bird thrown into a rock heap, not knowing how much resistance is ahead.

Last week, two U.S. congressmen called for an investigation into the app Store, pointing to the disclosure of user privacy.

In the near future, 22 well-known Chinese writers to the company's collective rights. The relevant official of the national Copyright Administration said that the Apple App Store does exist suspected piracy, but the relevant departments need to confirm before making final judgments.

An Apple book programmer says making profits by uploading pirated publications is a public secret in the circle. Apple's collaboration with app developers is based on a 37 share of downloads, 30% for Apple and 70% for developers.