App Ultimate First World War, the three major operators of the knot can be smooth breakthrough?

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April 22 China Mobile High-profile announced that it will work together with telecom and Unicom on May 17 to officially release the Integrated Billing SDK. Developers will then be able to publish at the same time to the three major operators of the application market (Mobilemarket, Wo Stores and the sky Wing market), while the three operators to pay the means of payment to be interoperable.

Such a hot news, there is no official press conference? But the incident has aroused the heat of the industry, and more special operators are not the application of the system market has not expressed the Pear Hill. For the three operators of the righteousness knot gold orchid, is it really able to break through, can be defeated by micro-letter as the representative of the OTT?

The author is pessimistic about this, and everyone will ask me how I lost faith in the United Army in the beginning. In fact, from the 2010 on-line search can see some clues, although through news search operations and Baidu and other search engines to differentiate, to now has 3 years of time advantage is not obvious. In the face of Baidu, 360 searches, search, Sogou, Youdao attack, the immediate search prospects are not optimistic. Back to the point, the author on the signing of the sale of developers, the advantages can be effective complementarity, for the benefit of the end of the three aspects of the analysis.

First, the developer contract is difficult, after sale service is troublesome

Although the new SDK has been merged into a name, it actually solves the problem of compatibility on the SDK. As a result, developers ' technical barriers have been lowered, but they have never escaped the business cooperation problem with three operators. The old phone payment system can not be broken, on the basis of the SDK can be how much of a pattern? Operators think very well, but the interests of developers first, and ultimately with the three operators signed separately, the latter of the after-sales service also to separate communication, the complexity of the intermediate, the developer's interests can not be protected.

Whether the second to third-largest operators have complementary advantages

China Mobile is the eldest brother, the application of up to hundreds of thousands of, 2012 years of income over billion, the application of distribution tools, the application of a wide range of applications, but the product user experience needs to be upgraded. Unicom Store user experience in favor of the internet, more friendly. The Chinese content of telecommunications is also an advantage.

For the strengths of the three operators, to be able to share their own partners, study together, progress together, such a bosom to be verified.

Third, for the benefit, after all, for the benefit of the scattered

For the three operators righteousness Knot Gold orchid, in the final analysis or for the benefit, in order to resist the current OTT popular and gathered together, said the relationship from beginning to end is a competitor. If the SDK is open, bigger, and the biggest profit is China Mobile, telecom and Unicom naturally can not accept this situation, eventually will be separated.

Whether it can minimize the worries of developers, whether the most open complementary advantages, the most fair distribution of benefits, these are worth three operators can be defeated OTT business most of the most important to ponder the problem. The author qq:465145377, is willing to communicate with the majority of stationmaster, common progress!

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