Apparel industry look forward to the spring of electronic commerce

E-commerce has long been more than a fashionable concept and noun, and become everyone will be exposed to things, and for corporate enterprises, the expansion of E-commerce is not tasting now, but a trend, a necessity, especially the traditional industries such as clothing, in the past rely more on the line of sales and wholesale, However, whether the market competition is more and more fierce, or enterprise self-development, business development needs, the importance of E-commerce is self-evident. Therefore, we see that more and more clothing brands are involved in the field of E-commerce, and also quickly received a return, the apparel industry "E-commerce" in the spring is coming.

Masa Maso is the representative of the garment enterprise from the traditional to the electronic commerce

From the current point of view, the apparel industry's E-commerce development has two major direction, that is, Taobao shop and independent Shopex shop, and these two direction is actually the same, they as two different business and platform to meet the different stages of development of the enterprise needs, The choice between the two platforms is not in conflict, but complementary and common development, which can also be seen in the Shopex shop program, and Taobao, including shelves of products, credit and payment and so on to achieve interoperability, SHOPEX outstanding technology and services, and Taobao has brought greater flow and platform, If the garment enterprises can make good use of these two development directions at the same time, it will undoubtedly accelerate their own development and get greater returns.

Buying clothes online has become a popular lifestyle for young people

In other words, what is the role and significance of E-commerce in traditional industries such as clothing? The first of course is to enable garment enterprises to face a wider range of user groups, realize with the traditional offline retail and wholesale different development space, can also build up their own brand faster, farewell to the past "small dozen small knock" of the development, all of a sudden to stand on a higher level; In turn, e-commerce can improve the service ability and competitiveness of apparel enterprises in the industry. With the enterprise-class solution offered by Shopex, it is not only able to expand on the network, but also bring more management services, such as the flexible management of goods, the immediate grasp of user trends and other data , as well as order management and logistics arrangements, which seem to be outside the scope of what we normally think of as E-commerce, but only in the development of e-commerce can they become possible.

So for the garment industry, as soon as possible to promote e-commerce not only to expand their business, but also can realize the improvement of the enterprise itself, including the Internet to find more alternative sources and more distributors, for the apparel industry this is very important. And in the earlier we mentioned the Shopex enterprise-class solution, which is currently the most popular option in the industry, Shopex Mall program is now almost all of China's use of the company, can have such a result, also shows that Shopex indeed for the enterprise's E-commerce development has value. For example, in Shopex customers, there is a justyle, Masa Maso, Belle, Skomart name shoes, such as the industry famous apparel Footwear Online mall, excellent user experience to achieve a rapid brand building, a sound framework to promote the integration of the resources of the Parties, The line quickly enters the upward orbit in a short time.

Shopex Enterprise-Class product application in the foreground and the background of the perfect service

In fact, Shopex is far from providing a simple online store program so easy, Shopex has been able to support large-scale traditional enterprises to develop e-commerce capabilities and strength. From the Shopex enterprise-class solution, it mainly includes enterprise-class product application and project implementation of two major service types, Enterprise Edition mainly provide the entire enterprise E-commerce architecture, in the foreground to achieve a comprehensive product display, customer service, promotional activities and payment support, to bring users a good shopping experience, And in the background can be a batch of user and payment order processing, and can carry out a comprehensive data detection and analysis, so that the entire enterprise after the development of more targeted. In the implementation of the project Services, Shopex can provide enterprises with detailed requirements analysis, to help enterprises formulate development plans, and there will be experts 7x24 full service, at any time to respond to customer needs.

The second session of China Apparel Electronic Commerce summit attended the active discussion

It can be said that Shopex is a complete enterprise development program, from the construction, operation to the later support, one-stop to provide services for apparel enterprises, if there is no shopex of this package, enterprises to form a separate technical and operational departments, in other consulting companies where access to advisory services, etc. These are both cost and operability, clothing enterprises are difficult to bear. And last month in Hangzhou, the apparel E-commerce summit mentioned that the 2010 apparel network sales will be hundreds of billions, such a large market, of course, not to mention the participation of large-scale traditional enterprises, apparel industry as a whole the momentum of E-commerce has been fully started.

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