Apple Watch opens a door for wearable markets?

"If you do something brilliantly, you should do some other wonderful things," he said. Instead of wandering around for too long in the first thing, figure out where to go next. "This is the advice of Apple's founder Steve Jobs."

Mr Jobs's successor, Apple's CEO Tim Cook, seems to have known that. After last year's iphone 6 and iphone 6 Plus, Cook is constantly brewing new products, smart watch Apple Watch, mobile payment system Apple Pay, High-definition TV set-top box Apple TV, Smart cars Apple car, and so on.

Today, Apple's spring new product launch is held in San Francisco, California, the most eye-catching of the smart watch Apple Watch. This personal device, which is considered by Cook to be the most intimate, not only has the exquisite appearance, sports and health management functions, but also opens up a new way of communication.

According to ABI Research, a global market intelligence analyst, Apple's watch sales could reach 11.8 million this year, accounting for half of all wearable equipment, and the CSS Insight expects Apple Watch to reach 20 million in the first year of its release, It's probably the best-selling smart watch ever.

In this regard, Jony Ive, Apple's chief designer, says that we are now more concerned about how to iterate and make the most of our products than sales. So is the latest release of Apple Watch the consumer's desire to buy? A revolution on the wrist?

Create a tailored Apple Watch

Cook said at the beginning of his smart watch that Apple watch is the most personal device and a way for the wearer to express his or her individuality. Apple Watch can create tailored products for everyone with different tastes and tastes.

If you are a fashion person, a unique design may be important to you. Apple Watch different styles, materials, wrist strap can be optional, to meet the user's personalized, customized needs.

Apple Watch can provide users with efficient and intimate ways to communicate. Friends Watch can have some new interaction between, such as real-time transfer painting pictures and heartbeats.

China shortlisted for Apple Watch

The press conference is slowly unfolding with the picture of the West Lake in Hangzhou. Earlier this year, the largest Apple store stores in Asia opened in Hangzhou. Mr Cook said Apple Watch was the first attempt to have a product before it was sold before the sale. Future Apple will pay more attention to the sales model, user experience and participation.

Apple Watch is divided into sports, standard and fashion editions. 38 mm sports version of the lowest price of 349 U.S. dollars, 38 mm Standard Edition price of 549 to 1049 U.S. dollars, fashion limited products with 18K Gold case, sapphire dial and high-end material strap, the price of 10,000 dollars. Apple Watch will be sold on April 24, and China is among the first countries to sell.

Not only that, Apple has also established deep cooperation with micro-letters. Kevin Lynch, vice president of Apple Technology, at the conference demonstrated the built-in micro-letter Apple Watch, when users receive a micro-letter reminder, you can choose text or expression response.

Micro-Credit officials said it was nice to be able to incorporate the micro-credit experience into Apple's smart watch. Micro-letter currently has 468 million months of active users worldwide, "we have been working to create a connecting person, connect the equipment and connect the enterprise platform." Access to this new device will further broaden the dimension of the micro-letter connection, making communication more efficient and more convenient, believing that it will bring a richer experience to the user. ”

It has been a difficult problem for foreign companies to enter China, but Apple's success in the Chinese market is obvious to all. Mr. Cook admits Apple's Greater China sales in 2014 rose to $38 billion from $1 billion trillion five years ago, and sales rose by 70% in the last quarter. So what is the password for Apple to rise in the Chinese market?

In February this year, Mr. Cook, at the Goldman Sachs Summit on Technology and the Internet, said the rapid growth of the Chinese economy and the growth of the middle class meant an important opportunity for Apple. At the same time, he said, in the Chinese market can be done because of the adoption of high-end expensive mobile phone strategy, never play low price cards.

What features does Apple watch win?

In recent years, smart watch brands have sprung up, Apple Watch, Moto 360, Pebble Steel, LG G Watch R, Samsung Gear Live, and the MWC of the Huawei Smart watch just released.

Earlier everyone praised Pebble's endurance and expressed concern about Apple Watch, but when Apple released its 18-hour battery-time, it gave everyone a full surprise.

Another particular concern for users is exercise and health management, where Apple Watch can measure the heart rate, but does not support the ability to measure blood sugar and blood pressure. It will be a real-time reminder for sedentary users, record how many calories you consume during exercise, and provide you with a health data report.

The Apple Watch built-in microphone and speakers allow users to pick up the phone through a watch, see weather, play music, view calendars, check heart rates, keep track of news, and focus on team information. The Apple Watch also has passbook function, can display boarding pass, can scan two-dimensional code over security At the same time to unlock the hotel room, through the watch remote control of the garage door.

In addition, just as Android Wear relies on voice assistant Google Now,apple Watch also has voice assistant Siri, which enables users to interact intelligently through the most natural interaction, allowing users to enjoy inquiries about restaurants, booking tickets, etc.

Ms., founder of Inwatch Smart Watch, said the launch of Apple Watch is good news for all manufacturers in the market. Because no manufacturer is comparable to Apple in educating the market and developing users ' habits.

Creative Strategies analyst Ben Bajarin also believes that many of the smart watches are not enough to inspire consumers ' desire to buy. But the entry of Apple's Watch will at least give us a whole new understanding of what it's like to open a door for wearable markets that might actually unleash a revolution on the wrist.