Apple Pay: A collective counterattack by retailers

When Apple http://www.aliyun.com/zixun/aggregation/32086.html "> CEO Tim Cook was showing off the Apple Pay's features last month, no one might suspect that Apple's future in mobile payments will be hugely successful, but the reality is that Apple Pay has not been as successful as previously thought, at least for now. Behind Apple's pay is a broader battlefield: traditional retailers want to push their own mobile payment systems, eventually getting rid of credit card companies ' transaction fees, and getting valuable user data through payment systems.

Retailers intent on creating their own payment ecology

Last week, Apple pay officially began its promotion at retail outlets across the United States. Apple claims that more than 200,000 businesses across the United States can use Apple's pay to pay. However, when consumers walked into retail stores, such as CVS and Rite aid, all across the United States, and were ready to make a mobile payment experience, they were told not to accept Apple Pay.

In fact, not only Apple Pay, including Google Wallet, Softcard and other near-field mobile payment methods, but also by these businesses are rejected.

Instead of having hardware facilities and conditions to support these new mobile payments, these businesses deliberately discourage consumers from using such means of payment.

A spokesman for the Rite aid says it is continuing to evaluate mobile payment technologies and is committed to providing consumers with a convenient, reliable and secure means of payment to meet their customers ' needs.

But behind these high-sounding words are traditional retailers ' counter-attack on technology giants and credit-card companies in the area of payments. The retailer's autonomous mobile payment system, led by retailer giant Wal-Mart, is being actively developed, with some 50 retailers such as Rite Aid, CVS and Best Buy already involved in the CurrentC.

The ultimate intent of these retailers is to build their own payment ecology, eventually seizing the three credit card companies, such as Visa, MasterCard and American Express, for years in the payment market.

At all costs.

The benefits are obvious to retailers: with their own payment system, businesses do not have to pay credit card fees, and in addition, through their own payment system to collect large customer groups of transaction information and form valuable customer data.

But an embarrassing reality for traditional retailers such as Rite Aid is that the CURRENTC system may take 2015 years to be formally used, before they can artificially stop consumers from using mobile payments such as Apple Pay.

Such practices have caused resentment among many consumers, and consumers who want to experience mobile payment devices such as Apple Pay have complained about abandoning retailers such as Rite Aid to Walgreen and other businesses that support Apple Pay, such as Twitter.

For retail businesses, the most dangerous move is to offend consumers who should be called "God", and they are now desperate to offend a lot of "God", from the other side reflects their desire to implement their own payment system is big. Retailers have even assumed a damaging stance, said former Wal-Mart chief executive Li Hu Scott, "I don't know if we will succeed, I don't care if visa is compromised." ”