Apple VP Exit confirms 12-inch new Mac Rumors

1, WWDC will certainly release hardware products in addition to 2011, nearly five years of WWDC have been the birth of new heavyweight hardware: iphone 3GS (2009), iphone 4 (2010), Macbook Pro with Retina Display (2012), MAC Pro (2013). With the cancellation of the January Macworld and the spring ipad launch, WWDC, at least last year and this year, was Apple's debut for the year. Nearly 8 months of new product shortages must be broken, or not enough to meet the outside world of Apple's expectations, of course, but also do not have the means to pull share prices. 2, the most likely to launch the hardware is what due to the Intel next-generation processor Broadwell jumped to the second half of the year or even the end, so Apple on this WWDC update Mac is unlikely. In addition, the imac (2012.10), Mac Pro (2013.6), Macbook Pro (2012.6/10), a few of the main MAC product line has been in the past two years to complete the design and technical significant updates. Apple's approach, however, is a two or three-year update to apologize for their open mold costs. So what can be updated besides Mac, IPhone, Ipad,apple? From Apple's recent indications, it is likely to be a brand new product: 12-inch Macbook Air with Retina Display. 3, Guo Mingchi is said: 12-inch MacBook with the new design + Retina display:1. Smaller MacBook with entirely new design2. Launching in either Q2 or Q3 of 20143.12-inch screens, but as portable as current 11-inch MacBook Air and productive as 13- Inch MacBook Air4. Higher-resolution Display (Retina) 5. Would redefine laptop computing once recycle ethically like the current MacBook Airdesign6. Thinner/lighter than MacBook Air, new clamshell structure7. Would run on the Intel chip, not apple-based A8 PROcessor8. Potentially lower-cost than current Apple notebooks Note: would run on the Intel chip, not apple-based A8, which indicates that this is a desktop product. My colleague Huang Yixuan has analyzed the possibilities in previous articles. The most contentious areas are the chips and systems that are onboard. With Intel's chip, Haswell's power consumption is indeed an advantage, but support retina, but also to achieve thin, perhaps Haswell is not too good. But Apple has the ability to work with intel from the bottom up to customize a chip that works perfectly with the machine. The system, no doubt, is OS X, or its variants. 4. VP's departure and 12-inch Macbook Air with Retina Displayapple, who was responsible for HI (Human Interface) VP Greg Christie, left the rumor more clear. The question is: what irreconcilable contradictions have left him in the run-up to the fierce battle between Apple and Samsung and the imminent WWDC? As we all know, Jony Ive is currently in charge of the UI. So, if it's just a clash of personalities, it's the professionalism that Americans value most, and it can at least let Christie get through WWDC and then announce it. Besides, when I was in iOS 7, did I get over it? So another explanation is becoming more and more plausible: there are intense contradictions between character and the idea of a product, which is probably OS X. Starting in 1996 with the former iOS SVP Scott forstall and Jobs, wrote the iOS Human design Guideline,greg Christie is no doubt a fan of the proposed materialization. After Scott left, Jony immediately took over the team and took iOS from the inside out. The description of Tech Crunch is: Christie worked under Forstall for many Perton, and there may have been-plenty of times he didnt agree wit H Ive, but there super-delegates reportedly been a distinct lack of drama in this transitions. So, Greg Christie's resignation, basically announces the concept of UI materialization in Apple has been completely abandoned inside. Now, the only thing Apple can touch with the proposed physical design is OS X. So how does OS x flatten? In addition to redesigning the interface, the icon, I believe that for the touch screen interaction optimization is also the most important, OS x unlike iOS, mobile platform large change is easy to accept, desktop system is another situation. Since 10.0, Apple has started to cultivate the habit of Mac users, and 10 years on, this habit cannot be easily changed. Mac is one of Apple's main sources of profit, and cautious Apple is less likely to do so in an existing OS X system. Once you fail, you are most likely to repeat the same fate as Windows 8. Most likely, the new category of OS X will be released with the launch of a brand-new version. With a new hardware design that matches the software, when introduced, there is no mention of existing Mac products, highlighting ease of use and new interactive logic, and how it affects life. There is no doubt that with Apple's ability to cheat, there must be a lot of people buying this product. After a two or three-year cycle, when the user's habit of training completed, and then the new version of OS X migrated to the existing MAC, to complete the hardware, software and services to a complete replacement, then, Apple is thoroughly cook and Jony Ive world. Anyway, this time Greg Christie's departure is like giving a 12-inch Mac an early warm-up, the prediction is right or wrong, WWDC 2014.