Apple Watch out, do you have any reason to buy?

Apple Watch
Apple narrowed the first PDA Newton (Newton) to the IPhone, then to Apple watch--but Newton failed, and Apple Watch was not necessarily successful.

Many people are not surprised to see Tim Cook's introduction of Apple Watch. A big part of the reason is that Apple has revealed a lot of information about the device before the Conference. In fact, Apple Watch has created many apples for the first time: Apple's first wearable device, the first time Tim has introduced himself as CEO, and perhaps the first time Apple has voluntarily leaked so much information about the product.

Apple's behavior should be seen as an initiative to reduce user expectations for Apple Watch. After all, when a product is amplified by many media, put on a "revolutionary" vocabulary, and the final product is unsatisfactory, so that the harm to Apple will be more, it is easy to make consumers lose confidence in Apple. The "No Apple after Steve Jobs" argument will be repeated again, shaking the image that Apple has struggled to shape for Tim and Jonathan (Jony Ive) and its share price performance.

So Apple had already taken a precaution before the launch, revealing the key information about the power of Apple's Watch to avoid a "kick" at the press conference. One hours after the launch, and looking back at Apple Watch, it's not that good, but it's not that bad. Do not forget that the iphone has been around until 3GS to start the global hot, but also from the iphone 4 began to peak.

It's like someone said on Twitter: "If you think you need it, then you should buy one (Apple Watch), but if you don't think you need it, you shouldn't buy it." "Nothing more.

Unlike the already mature iPhone, the first generation of Apple Watch has a limited influence on mainstream consumers, after all, the market for wearable equipment is still not enough, and it's not easy for Apple to hope everyone approves of the new product.

At the press conference, you can see that Apple is trying to find out about the use of wearable equipment--whether it's a portable fitness trainer, a family doctor, access control, a IoT device controller, a social networking with a SNS tool, a carry-on purse, and so on. Some friends think Apple has "not enough Apple" to list the features and use of the Apple Watch. After all, in the past, almost every time Apple released a product, it was clear about its function and use of the scene, and there are few things like today to list the possible scenarios. It is easy to think that Apple is using the launch, the first generation of Apple Watch to test the market reaction.

Watching the discussion on Weibo just fulfilled the judgment before the press conference, "AppE Watch may be so exciting, but it can be disappointing." "Some people say they definitely don't want to buy Apple Watch, but others think Apple Watch is the future smart watch." "Remember that in 2007, the iphone wasn't a mobile phone, and it wasn't like the iphone after 2007," developer Chuang said on Weibo. Today, Apple Watch is not a watch, but there is a great chance that after today, unlike Apple Watch, it is not a watch. ”

The Apple Watch, as demonstrated from the press conference, has three meanings:

As the most close to the human equipment, Apple Watch can be regarded as a personal Representative, to help him pay, social and even as an access control;

As a human data collector, it can quantify the human body's data, which can be uploaded to HealthKit or ResearchKit, shared with other applications, and shared with medical and fitness agencies to draw useful conclusions;

As the best interface for Siri, it makes it easier for people to interact with Siri through speech, and it can be arranged in a neat way without having to turn on the phone.

The ease with which Apple Watch is paid is impressive-it automatically displays passbook somewhere, or it can then enjoy coupons. And don't forget, passbook itself with geographical location, where, it will automatically show what coupons. As if Passbook and Apple Watch is a perfect match. This shows that one of the most important meanings of Apple Watch is adapting to the scene, making the most relevant decisions for the device.

With Tim personally introducing Apple Watch, the search for wearable devices is not a trivial one, and after testing the first generation of products, perhaps on the second and third generation Apple Watch, Apple will streamline what appears to be a complex feature and make it more targeted. The first generation of Apple Watch, not too good or bad.