Apple will work with Swatch and other well-known watchmakers

SAN FRANCISCO, July 24 morning news, US technology blog VentureBeat quoted sources as saying that Apple will work with Swatch and other well-known watch manufacturers to release a series of brand smart watch products to attract a wider range of Watch buyer.

Sources said Apple is trying to get the support of the watch industry through the possible cooperation to release "a series of" smart watch products to meet a variety of different tastes, "whether geeks or fashion people."

Apple may be working with a number of watch companies. Sources said that if the days of the United States did not become Apple's partners, then "he would be shocked", while Swatch is sure to cooperate with Apple. At present, the outside world still do not understand the details of these cooperation. Sources said the watch maker may be co-branded with Apple's devices to support Apple's "iWatch features" such as health and motion tracking.

Swatch, Sonora and Fossil have previously used Microsoft's SPOT platform to develop watch products. Microsoft has now given up this platform, but this may be the first generation of smart watches.

For Apple, the cooperation with well-known watch makers will bring technical and design expertise. For example, the Swatch Group owns 19 brands, including Rolex, Omega and Harry Winston.

One of the biggest problems with current smartwatches is the watch style. Technology companies that are not good at design, such as Samsung, LG and Motorola, have studied how to add technology to jewelry and watches. However, most of the previous efforts ended in failure.

It is unwise to try to change an industry that has been a century old without knowing its advantages and problems. So according to reports, Apple is working with Swiss watchmakers, attracting watch experts, such as the former sales manager TAG Heuer.

If the news is accurate, then this will be a big shift in Swatch CEO Nick Hayek's attitude. Last year he said that Apple's smartwatch will not be the "next revolution" in the tech industry. He pointed out that the use of "wrist interactive terminals" to replace the iPhone is very difficult, because the display size is very limited. (Qiu Yue)