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Baidu has one of the largest annual activities called Marketing China Line, the event for Baidu 750,000 to promote customers, this year has run 300. As Baidu housekeeping business Baidu to promote the annual play, so massive people can't help pondering the strategic intention behind this. Sure enough, in yesterday's marketing China XI ' an station, from Baidu Vice President Zhu Guang speech, there are three of people's imagination, from which we can spy out Baidu in precision marketing, mobile internet and localization services on the layout and ambitions.

1th, the city-level precision marketing.

This April launched the "city-level precision marketing" is this year's marketing China line Baidu released the first bright spot, the so-called "city-level precision marketing", superficial understanding, such as the Baidu Search marketing products an upgrade, that is, in Baidu to do promotion, regional directional function from the past 34 provinces and autonomous regions to expand to 375 prefecture-level cities, Its most direct effect is now, for the city-level SME master customization more flexible extension solutions, improve ROI and input-output ratio.

However, in fact, "the city-level precision marketing" behind, contains a deep Baidu technology and flow strength of the high threshold to build, only with ID analysis, such as locking PC and mobile internet users of the technical means, as well as the huge flow of support, only possible two-way infiltration into enough existing users and potential user market, Completed for the city-level precision marketing division, which in China all provide enterprise-class network marketing services, only Baidu one.

In marketing China XI ' an station, Baidu Vice President Zhu Guang shared a group of data: In the introduction of the city-level precision marketing services Two months, nearly 80% of the customer feedback delivery effect has been significantly improved; Due to see the precise choice of words, precision delivery results, they put the number of keywords increased by 100%, The cost of input marketing also increased by an average of 8.2%.

This data is worth attention for two reasons: first, precision marketing is the progress of technology products can bring leaps of progress, corporate customers do search promotion ROI has been greatly improved. Second, this trend reflects the huge demand potential of Chinese large and medium-sized enterprises in search and promotion.

In China, the largest number of enterprises are distributed around the small and medium-sized enterprises, most of them are serving the local consumers, marketing methods often rely on traditional promotion. Because of the decentralization of marketing, China does not have an internet company with more than 1 million SME clients. Baidu opened the city-level precision marketing services, suddenly narrowed the distance between Baidu and these small and medium-sized enterprises. These small and medium-sized business owners can make marketing goals more clear, significantly reduce marketing costs, ROI improved, for small and medium-sized enterprises is very affordable and the urgent need for marketing solutions. These small and medium-sized micro-enterprises will become the next step to promote the development of Baidu's great power.

2nd, mobile search combination boxing.

and Ali mergers and acquisitions strategy is different, Baidu has been in the past two years to consolidate a deep technical foundation and layout search products and services, in mobile search has shown a preemptive, large Evergrande's Matthew effect. According to statistics, Baidu Mobile search daily response to the search request fast rise, the end of this year is expected to exceed the number of PC search requests. According to the latest data released by Enfodesk, Baidu's overall search share of April 2014 amounted to 70.32%, the top ranking, stable advantage.

Through the investigation of Baidu SME customers found that now enterprises in Baidu's marketing investment, more than 20% have been directed to the mobile Internet, Baidu Vice President Zhu Guang in Marketing China XI ' an station revealed the case, but also confirmed: the sooner the discovery of mobile search marketing business opportunities, the faster people can get a first-mover advantage to win more opportunities. For example, Xi ' an has a popular science and technology training School, in the open Baidu Mobile search after the promotion, the site traffic from the previous 30 times/days, growth for now 200-300 times/day, the number of orders also turned over.

In fact, in addition to Baidu Mobile search, Baidu map, Baidu Wallet, mobile phone guards and other series of mobile products also for netizens to bring a better quality of use experience. At present, Baidu has 14 users of hundreds of billions of mobile products, as China has the most mobile internet companies. So visible, based on the promotion of mobile search opened a new marketing blue sea, Baidu let small and medium-sized enterprises for the first time to see the real effect of mobile marketing investment, the future, mobile promotion model and Baidu 14 users of hundreds of billions of mobile products combined exerting force, may burst out a huge imagination space.

Third, localized Life service marketing

In addition to PC search and mobile search, Baidu also relies on Baidu brand, Baidu search for the huge flow and the leading advantage in the field of LBS introduced the Baidu glutinous rice, forming a complete marketing closed loop, really for a large number of localized life service enterprises to bring more marketing opportunities. In the past, Baidu glutinous rice several times to test water marketing, Baidu has been through the search, lbs and group buying, forming a unique O2O closed loop. A large number of search flow, accurate positioning, localization Group purchase service marketing, these benefits add up to small and medium-sized enterprises have a more access to the user's big platform, the temptation to imagine. At present, a lot of three or four line enterprises have tasted the sweetness, Baidu beat the Beat, other home to get involved in the need for more advanced "weapons."

Finally, can not be overlooked is that the strong sales and service system has become the core competitive advantage of Baidu, after years of searching in the field of search marketing, Baidu has trained more than 20,000 professional search marketing consultants, to become the country's best quality Network Marketing service system of Internet companies. To this, derivative and innovative to create "city-level precision marketing + mobile +O2O" new marketing system, but let Baidu to promote the development momentum smoothly into the uplink channel, obviously, this strong pattern in the medium and long term can not be shaken.