Application, chairman of medium-South Media: Screen Reading will eventually replace paper reading

At the tenth annual Shanghai Book Fair, application, chairman of the media, interviewed him about his views on digital reading, the phenomenon of bestseller and the Future business model of the publishing industry.

First Financial daily: How do you judge the trend of digital reading?

Application: From the whole human civilization and cultural transmission, "screen" reading will certainly replace the "paper" reading. No large publishing media organization can avoid the trend of digital publishing. Many children in the future use digital products from their education, and may have little opportunity to contact paper books from an early age. In the next 10-20 years, the paper book will gradually withdraw from the stage of history. Within 10 years, paper books and "screen" reading will coexist.

Daily: Medium and South Media in the digital reading solution has been a more mature mode?

Application: This year, medium and southern Media in the digital publishing sector of the revenue can reach about 400 million. Although the total amount is not large, but can be said to have a business model. We have a digital solution for education. This program solves the digital teaching and management of primary and secondary schools as a whole, so long as there is a good teacher and a good lesson plan, children all over the country can use this resource. This is not a simple "screen" instead of paper, but the overall revolution in education.

Daily: In the bestseller list, Guo's "Small Time" series in the forefront of the year. Many reviewers and scholars have expressed concern about such a phenomenon, saying that there are problems with the aesthetic taste of young people in this age. What do you think?

Application: I think every time people will have a "brain residual" period, such as our era of people, hiding in the quilt to see comic books, this is not a kind of "brain residue"? In that age and age, people are easily attracted to idols. 33 years old (child), why must like Li, Wang Meng? Of course they will like Guo, Han. Don't be afraid of the little times, people of every generation will experience it.

Daily: Amazon buys the copyright to the writer directly after the Kindle is launched, skipping over the publishing organization. Will this impact on the future business model of the traditional publishing industry?

Application: Amazon just skipped publishing, but it didn't skip the publishing business. The future publishers, publishing industry is necessary, but the transformation of the model. The future of the publishing industry or the business model to operate, so that talented people in a relatively free way to do their businesses. Cannot use the very rigid big enterprise management system to restrict the talented staff, simultaneously also fully considers the intelligence factor in the allocation. Many large publishing groups in the West, if they buy small publishers, rarely integrate them and generally maintain their independent operations. This is also our direction.