Application of 301 Configuration strategy in the revision of portal website

Several previous said SEO project management strategy and SEO beyond the competition strategy, as well as keyword Deployment strategy, today again said portal site revision 301 configuration strategy.

In our website construction, we often encounter the need for Web page redirection: Like the site adjustment, such as changing the directory structure of the Web page, the page was moved to a new address, or the extension of the page name, If you need to change. php to. html or. shtml, in this case, if you do not redirect, the user's favorites or the old address in the search engine database can only give access to a 404-page error message, and the access traffic is lost; as some sites registered with multiple domain names, they also need to be redirected to allow users accessing these domains to automatically jump to the main station. Point, and so on.

Common redirection methods are: Redirect, 302 redirect and Meta fresh:301 redirect:301 represent permanent transfers (permanently moved), 301 redirect is the best way to search engine friendliness after changing the address of a Web page, as long as it is not temporarily moved, it is recommended to use 301来 as a referral.

302 redirect:302 on behalf of temporary transfer (temporarily moved), in the previous years, many black Hat seo has been widely used in this technology cheating, at present, major search engines have intensified the crackdown, Like Google's previous years of business.com and recent penalties for BMW's German website. Even if the site is not objectively spam, it is easy to be mistaken for the search engine spam and be punished.

Meta Fresh: This was more prevalent 2000 years ago, but it is now rare. It is specifically through the meta instructions in the Web page, after a specific time to redirect to the new page, if the delay time is too short (about 5 seconds), will be judged as spam.
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redirect realizes web redirection

IIS Server implements 301 redirect
* Open Internet Information Services Manager, right-click on the page or directory you want to redirect
* Select Redirect to URL
* Enter the URL address of the destination page to jump to in the redirect to input box
* Select Permanent redirect for resources (remember)
* Finally click "Apply"

Each site is regularly or irregularly revised, whether it is a corporate or portal station. There are many reasons for Web site revision, in order to increase the content, SEO, improve the aesthetic degree, enhance user stickiness and so on.

Site in the process of change, in addition to meet the above objectives, but also need to pay attention to the old and new platform switch, included in the number, flow, the chain, keyword ranking and other aspects of the setup problem.

Under normal circumstances, the site after the revision, if the URL has changed, then the URL will need to change the page through 301 settings to ensure that the original URL can be normal access, as well as the original URL weight passed to the new URL. Black and white that, in the initial stage of the site, you need to standardize the URL of the whole site, the definition of a uniform URL rules, so that the site in the second revision, reduce the probability of change in the URL. Of course, the best way is not to change the URL, but generally, it is difficult to do

When the website is revised, it is recommended to do a comprehensive check on the URL, especially the portal site, because the content of the portal site is huge, if a URL rule error, then the tens of thousands of page access results, resulting in the Search engine crawl page failure, included in the number of reduction, flow down, keyword ranking Even the weight of the site to reduce problems. Here also need to mention is that the current Google 301 support is more friendly, url through the 301 settings, will soon be able to see Google search results in the URL changed, and Baidu seems to 301 is not very cold, black and white before a period of time to operate a portal station of the revision, the use of 301, Google included the basic changes are not big, and Baidu began and did not change, one months later included from the original 80W reduced to 60W, it is depressing.