Application of behavioral map in usability research

Concept + Combat

Concept article--the concept and application scope of traditional behavior map (behavioral Mapping)

A systematic method of observing and studying behavior from the point of view of time and space. This can also be observed in two dimensions from the angle of time and space: the unit of observation and the place of observation by the crowd or individual.

To observe a group of people or individuals (as if a paparazzi), to observe the behavior, language, and course of action of a person or an individual, and to get a habit, character, etc. This observation is more used in animals and children, because when you look at children, you may be noticed, but soon he will ignore your presence, the effect on experimental observation is relatively small.

Focus on the site as a unit of observation to conduct a map of the study. Mainly used in parks, hospitals, libraries, museums and other http://www.aliyun.com/zixun/aggregation/30721.html "> Public places, to study people's behavior routes, so as to enhance the convenience of public facilities, humanization."

Case one: A study by a team of researchers on a map of behavior in the "Gold Rush Age" memorial Museum

Objective: A total of 53 people, 28 men, female 25, age about 45 years old

Length of experiment: 12 days, working days, weekends, all day

Length of observation: Average time consuming is about 31 minutes

The study found that visitors stayed at the center of the museum for a short time, about 45s, and looked at only 3-5 exhibits at 3 entrances. And, in the restaurant process, visitors do not have any communication, nor to touch the exhibits.

It is more difficult for older people to read the text of exhibits.

Is the exhibit boring? Or is there another reason? This is a flaw in the behavioral map, although you know what your subjects did and said, but you don't know why.

Suggestions for improvement:

1) To reduce the entrance, that is, the accumulation of flow, the 3 entry into 1;

2 The interesting exhibits at the entrance, to attract visitors to continue to visit;

3 Display the exhibits according to certain logic, for example: age;

4 Enhance the interaction, can extend the stay time. For example, add a Write button, or speech class explanation, games, etc.

5 Change the text color of the exhibits description so that the elderly can read more conveniently

Case TWO:

This is a downtown of the park Behavior study, which discovers the problem:

Does it make people want to go on a date?

Is the entrance of the park clear and will it attract people?

Are there enough seats in the park? Where do people often gather?

Each method has advantages and disadvantages, simple, behavior map operation will be easier to use, record time, record behavior, to participate in the experimental staff to carry out a simple training can induction, at the same time, the participants do not need to be recruited, selected. But there are drawbacks, as we mentioned above, that you do not know why people do such behavior.

Second, the actual combat article--in the mobile phone WAP process application and the exploration

has been in contact with the wireless business, WAP product manager, want to mobile phone users on the WAP shopping process to do some sorting, and found some usability problems. However, PD is not quite sure what the user's path is, so finally I chose the behavior map method, because this can not only help PD and the designer to clear the process, but also can find some problems in the middle, combined with the interview, but also can know the cause of the problem, but more vivid than the simple interview more interesting.

Previous preparatory work:

-List the actions and processes that all users may be involved in, such as figure:

-According to some previous wireless research, user tasks in two scenarios for "shopping purposes", "no shopping purposes

Identify target users:

-Wireless New User (PC client more than 3 star users, nearly three months mobile phone logon times <=3 times, there are no transactions can be)

synthesizes The behavior of all the subjects, the following figure: The above are logged in the state of the road map (in the test, found that the user in the login and non-login status, the behavior path is also different, so, in the final report rendering, the login and non-logon status do to distinguish) after finishing, As follows: There is no specific shopping purpose of shopping after usability testing, you can simply comb out the user in the use of WAP some paths, but, this test use behavior map has the following several defects:


-The number of participants required. Because the general usability test is 6-8 people can, but the behavior map of the study for quantitative requirements or some high (20 is protection), so the cost of applying to the Internet will be relatively high; The recorder should accurately record every step of the user's operation, and the whole process needs to be absorbed;-unable to record the length and error rate. In the traditional behavior map, you can record the length of a certain location, but in the process of using a mobile phone, because of the limitations of the phone itself (such as touch screen misoperation) or the speed of the wireless network, we cannot accurately record the length of the page and the error rate, So it's impossible to tell which pages are likely to be of interest to the user in a particular situation; Because to see the trend of all users, you need to manually comb each user's path (manual to draw), so the workload is larger, there is no law to be summed up to see;-Mobile TB shopping itself limitations. Because for TB business, there are only a few core shopping pages in the end, and there may be only one validation of the conjecture hypothesis, no special new discoveries (except for some interface and interactive usability issues); In fact, for the Internet products, not strictly according to the behavior map method of research, for example, There is no way to strictly record time, action, and error rates, but the advantage over traditional behavioral maps is that you can quickly learn "why" through interviews when users have unexpected behavior.


behavior map In the WAP process simple usability research, is a kind of exploration, hope to think together with everyone ~

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