Application of CEO Rochuan: Entrepreneurship is to manage greed and hatred

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Rochuan has not been out of the publicity for a long time, the application of the co-founder of Shangcong in the last year provoked the beam, in the game of transport, search and product recommendation mechanism for a lot of adjustments, the past year, Rochuan what to do?

This morning Rochuan published a 2013-year summary on the application of the official website, "the difficulties of the family, the company's challenges, the same as the mountain pressure." I can't sleep at night. He said in the article.

Since joining the Innovation workshop in January 2011, application sinks have gone through three years, with the distribution platform of the 91 waterfront to the rich, 360 of their own became a tycoon, Tencent application treasure soared, in the family and career Alexander Rochuan from three books found a relief, a dharma, two talk about autism.

"These three books give me a different view of work and life: miracles come from ordinary insistence, and it takes time, patience, and perhaps a lifetime." "Luo legend," Think about doing products and operations, do need a little self-closing attention, no matter what the film critics say, need their heart to sink down, stick to it. ”

Last year Rochuan the operation of the application to Shangcong, gave the product to Xu, and spent more time educating children and accompanying their families, as well as experiencing mobile internet products and their own products.

Rochuan said that entrepreneurship is management, not only management companies, but also the most important thing is to manage their own greed and hatred.

In this article, the application of the 2013-year sales performance than the most aggressive version of the earlier set, the cash flow is already positive, product release has entered a virtuous cycle.

3721.html "The first task assigned to >2014 in the year Rochuan is to write it from the media," the idea that products can be sold when the Dharma is passed through the media is too conservative. "Rochuan said.

The following is the full text of Rochuan 2013:

A period of special depression, home difficulties, the company's challenges, the same as the mountain pressure. Night how also can not sleep, open eyes staring to the dawn, distance medicine only one finger distance. Sleep also has a benefit, read a lot of books, but really can read in a few. At this age, the general inspirational story and ordinary soul chicken soup has no sense. Impressed by these three, "see", "My heart to see the world" and "a thorn in My pocket."

"See" is a book about Buddhism. I like this book because it speaks the Dharma as simply as the iphone. All color, emptiness, emptiness, as I smell all put aside, said four plain: all things are changes (impermanence); All experience is pain (all have a leak), a person in the universe and history to see what is not (the law without me), practice is not necessarily to the other side, but can always have more wisdom (Nirvana silence), This is the four French seal I read. Perhaps the iphone's beginner is also from the Zen, no matter how complicated departure, one presses the home key to return to the original point.

Tianbao Grandin (Temple Grandin) is a legendary figure who was diagnosed as autistic at age two (a congenital mental disorder with social dysfunction) and began to speak at the age of four, with her mother's tenacity and guidance from a high school science teacher, He later earned a Bachelor of Psychology and a PhD in zoology.

Based on the experience of the allergy, as well as the deep observation and understanding of the herd, she designed the curved fence aisle to make the herd flow smoothly, slaughter more humane, the human cost of driving cattle and cattle depletion also significantly reduced. Most Rou in North America now use the Tianbao design, which is her success in animal husbandry and engineering.

Her greater achievement is that through unremitting efforts to overcome autism disorder, to play the role of expertise, to make a significant contribution to the community of scientists, this is the world's autistic people in the dark night light a beacon. Later, Tianbao published lectures and articles in forums and academic journals to provide a unique perspective on autism research and to help autistic people to better integrate into society and develop their expertise. "My heart to see the world" included in the 2003 to 2011, Tianbao in the journal wrote articles, both the autism of love, research, there is no lack of brain science, education and philosophy of life to explore.

In the book she mentions the idea that "maybe the genes that cause autism and the genes of genius are together, the elimination of autism may also eliminate the genius", after all, those who invented electronic computers, the construction of great buildings and the exploration of the universe, there can be no particular strong social, when these people busy working and inventing, Those who are socially strong are busy attending parties (or tweeting).

"A Thorn in My Pocket", the thorn in the Pocket, is the autobiography of Tianbao's mother (Eustacia Cutler), the grandmother is now nearly 90 years old, still speaking in the forum, published articles in the journal, called for more people to understand and support the autistic people, promote ways and experience of integrating autistic people into society.

When Tianbao was diagnosed 60 years ago, humans had not figured out a way to train autistic children. The doctor said, she may never speak, also can not understand what you say, you put Tianbao to the hospital to nurse life, this is a relief for you, she is also the best to take care of. But Tianbao mother does not agree, after repeated million times, she taught Tianbao to speak and read.

She understood that support Tianbao, never gave up on her training and requirements, if Tianbao is a miracle, Tianbao mother is to create this miracle behind the hero.

Tianbao mother graduated from Harvard English Department, in the care of Tianbao and the other three children at the same time, she also became a musical actress, and later as a playwright and producer. In her autobiography, you can read a lot of difficulties, a lot of emotional entanglements, a lot of humor, a lot of persistence, but no sadness.

The story of Tianbao and the mother of Tianbao was filmed by HBO as the "Autism Course", which won the 2011 Golden Globe Award.

These three books give me a different view of work and life: miracles come from ordinary insistence, and it takes time, patience, and perhaps a lifetime.

Think about doing products and operations, do need a bit of self-closing attention, no matter what the film critics say, need their heart to sink down, stick to it. So we've changed the way we use data reports to guide research and development, and spend more time chatting with hardcore users on micro-letters. Feel: Users to find fun content of this matter, has never been very well satisfied. Just think, since there is no more earth-shattering ideas, we are determined to find the application of this matter more in-depth.

Our beginner is: this thing to do well, at least three basic elements to do in place, the first is the editor, the second is the search, the third is recommended.

Application of the small series from the inception of the original insist on the introduction of the 2013 report in the game to get a lot of praise, but also by the industry a lot of brother Unit imitation, but also some directly copy paste (please note when the sticky when please specify from the application of the remittance?) It's not easy for everyone). This year also produced an interesting content is the divine assessment, as NetEase's happy moment, all the game's God assessment from friends, so also attracted a lot of people to onlookers.

This small move also greatly narrowed the distance with the user, is the small series in the content creation two bright spots.

The number of applications has grown by the month, with Android apps alone, more than 1 million. The proportion of users downloading by search is also getting higher.

Application search is an attitude to live, the application of sinks from 11 to now, has been a conscientious collection, inspection, but also pioneered the introduction of such as the user was malicious deduction fee, double pay for such a commitment.

Each month, we also let the application of the search and the major search engine to do blind comparison, gratified that the user satisfaction, the application of the engine has been a little bit ahead.

Search found a small rule: to find software, accurate matching words more and more, and even accurate to "micro-letter 4.5", and for the game, category search more and more. Many users are searching for "fun games", "Casual games" of this kind of dongdong, look forward to high-quality recommendations. But the recommendation is a very thankless job, do not do, did not do the head, recommended not sure, and would like to recommend the special, will find no goods to sell.

In the latest edition of the application, we have introduced the application of genes, through the discovery of the internal links between applications, to give users a new path to discover. Just started the grayscale test, user feedback is good, feel finally find a point of the doorway.

These three things are very stupid very bitter B's live, but insist on doing down, feel the user recognition, or very happy. User recognition also brings commercial value, before we canceled the sales team KPI, replaced by the incentive system, the results of the sales are better than the most aggressive version of the year, the cash flow is positive, is really good news.

Product release also entered a virtuous cycle, we insist every three weeks into a gray scale, and strive to release a new version (from the user heard that the weekly release of the practice is also near Rogue, after all, to use the flow and time to update it, especially after the update is not seen what changes).

Entrepreneurship is management, not only the management company, but also the management of their own, to manage their greed and hatred.

I put the operation to Shangcong, products to Feng elder brother, sales and BD things are put to Carmen, spend more time to educate children and accompany their families, but also as an ordinary user to experience mobile Internet and their own products.

Shangcong students obviously belong to Tsinghua good students, especially the "line is better than words", this year focused on improving the product and operating system, almost no loud yell. But the internet era is different, many Zen masters have opened a microblog, the "see" the author also opened a public account.

In a time when the Dharma has been disseminated through the media, the idea that products are good can be sold is too conservative.

Shangcong said that 2014 to think about the spread of things, the first task is to assign me to write from the media.

2013 so over, began some depression, but also survived, the product and operation of the foundation of a solid, a lot of the heart, of course, from the game through the steady flow of cash is also a very important factor.

The team talked a lot, including whether to Nirvana rebirth, but we all feel that form is unimportant, increase wisdom and good at sticking to beginner is the most important thing.

Many of the industry's brick home said: 2014 hand tour to the outbreak, the distribution channels and media requirements will be more violent and more stringent. Even though they have said the same thing for 2013 years, they are looking forward to the future.