Application of CRM in cloud computing

The emergence of CRM, changed the past customer data dispersed, customer management complex and cumbersome situation, but also to enable enterprises to customer data, product information, employee data to achieve a unified. Since the 1990s, CRM's management concept and operation system have been rapidly accepted by the business community and widely used in large enterprises, but how to apply CRM effectively is a very important research topic for the small and medium-sized enterprises that account for more than 90% of the total enterprise. This is not only because of the large number of small and medium-sized enterprises, the national economy has a significant impact, but also because it is the internal needs of SMEs survival and development. CRM has become a powerful choice for many small and medium-sized enterprises to enhance their competitiveness.

Cloud computing may lead to a series of new changes in the CRM industry

The advent of cloud computing provides a possibility for CRM to meet a variety of requirements. Both in business costs and business agility have been greatly met, and created a new business model and market opportunities. It can be said that cloud computing will lead to a series of new changes in the CRM industry, CRM service providers will break through the traditional concept of CRM products, and actively to SaaS, online, hosting, SNS and other new areas of expansion. Online CRM is an online marketing management, sales management and integrated Customer lifecycle management tool tailored for small and medium-sized enterprises based on Internet mode.

Migrating the Enterprise CRM system to the cloud is a very important trend. For most businesses, the biggest benefit of cloud computing is that it can tailor differentiated solutions to different needs, and companies can deploy CRM applications more flexibly.

At the same time, a growing number of companies, including traditional internet giants and emerging-growth companies, are starting to dabble in cloud computing. Analysts said that the rapid growth of cloud computing CRM applications would drive the development of the entire cloud computing industry. According to data from several market research institutes, the demand for CRM applications based on cloud computing is also growing rapidly. Most of the world's CRM service providers have set up online CRM product line, the future years of cloud computing CRM market will exceed 60% annual composite growth rate, it is expected that 2014 cloud computing CRM should replace the traditional CRM model into the industry mainstream.

The need for detail functions and support for mobile terminals and community functions have become a bright spot. In addition, the support of mobile terminals and the integration of community functions is also a hot spot for CRM vendors who provide SaaS services in the 2010.

In a word, the demand for CRM is stronger in the future due to the increasing competition pressure. Coupled with the promotion of domestic and foreign enterprises, China's small and medium-sized enterprises in the application of CRM will set off a wave of upsurge. At the same time, with the increasing attention of online CRM, the reliance on cloud computing will become more and more obvious, and in the future, a new wave of CRM will be widely used in cloud computing.

(Responsible editor: Songtao)