Application of "Short board theory" in website search engine optimization

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We may all be more or less familiar with the theory of short plates, the most image of a saying is that there is a barrel, not how big it will be able to install how much water, but in the actual use, can determine its capacity is the composition of the wooden barrel edge of the shortest piece of wood. It is to express the meaning of not only a person to do things have a very strong guiding significance for us to do the site is also inspired.

"Short Board theory" shows that whether a person or a thing, determines his ability or strength level, sometimes is the weakest part or link. For our webmaster to do the site, in doing the site's search engine optimization, the decision site in search engine performance is in many small links do not do enough in place of that one. To make the site to obtain excellent collection, rankings and weights, we should make full use of the "Short board theory" of the idea, guide us in the practice of the site optimization link, thereby enhancing the site's optimization performance.

How to give full play to the "short board theory" guiding role, our webmaster can in peacetime to the site optimization process from the following aspects:

First, identify the weaknesses in the site optimization details.

First of all, to highlight the "short board" of the discovery and repair, in order to improve the overall site optimization, webmaster should be in peacetime summary, good at finding site optimization in all aspects of the weakest place. For example, in terms of keyword setting, there is also the density of keywords, as well as the quality of the site's external links have been punished links, and so on, need to be corrected in a timely manner, so as to avoid these deficiencies by the search engine to varying degrees of power, so that the original can better optimize the effect was a discount.

In order to facilitate the identification of these weak links, we can give full play to and use now more and more mature and easy to use webmaster tools, using A5 and webmaster Station to provide webmaster query tools, which keyword density query, the site in a keyword ranking query, There are also like Linkhlper to provide the site links quality inquiries, etc., are more practical tools, can let us find problems in time.

Second, from the overall start to improve the overall level of the site optimization.

On the basis of finding the "short plate" and actively repairing it, we should focus on improving the overall optimization level of the site, which needs to be good at using the above mentioned Webmaster query tools, so that we constantly based on the query results of reasonable adjustment and optimization, on the other hand can be optimized in each link, from the site title, Key words setting, label setting, outside chain construction, inner chain optimization and so on each link steps to carry out the optimization work.

The ability to improve the overall level of the site, greatly conducive to upgrading the site in search engine performance, so as to obtain better results. But it is important to note that for keyword settings and keyword density Such details, we must pay attention to not exceed the appropriate limit, such as 2%-8% density, to prevent "too much" negative effects.

Third, "Short plate" change "long board", to create a prominent advantage of website optimization.

In the repair site "short board", the overall promotion of site optimization level, then we can consider how the existing basis to further improve the effect of optimization. At this point you can try on the basis of the results, to focus on creating a more prominent optimization advantages, so that it can bring better results for the site, that is, "short board" to make up the disadvantage, to create their own "long board" advantage.

For example, you can focus on optimizing external links, through high-quality external links for the site to bring a higher weight, in order to facilitate the site's ranking and weight promotion, but also can focus on optimizing the site's internal links, through some of the functions of the program, such as "tags, related articles" and other functions so that the site's internal chain to build and optimize, These will greatly benefit the site in the search engine collection and ranking performance.

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