Application of social Network marketing flow

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Social flow generally from the microblogging and SNS community, from the current domestic situation, SNS mainly has three, QQ space, Renren and happy net, QQ area flow is big, but the user quality is low, after both the flow is not big, the user quality also is not good, all already no longer chaoyang. Weibo is mainly Sina and Tencent, the sum of the total, micro-bo flow and traffic quality is far greater than SNS community, so the current domestic social network marketing focus on the two major micro-blog and QQ space on the promotion.

There is a popular saying that social push will replace search engines. At first I was more agreeable, but now it is too early to see.

First of all, QQ space, it can be used as a channel to maintain customer relationship or in the network to play a supporting role, we can effectively use the high viscosity of QQ space properties to provide help for our network marketing. But it also has a shortage of places, QQ space is commonly posted on a label, that children play things. The establishment of QQ space and release information threshold is relatively low, so the QQ space from the general scope, the quality of information is low, credibility is poor, people can not believe that QQ space on what valuable business information.

Weibo, is a good network marketing tool, it can shape the opinion leader, as a customer service or as an official blog post.

Weibo user quality can be slightly higher than the QQ space, but the proportion of elite users in the entire user base is still very low, although Weibo is a very good network marketing platform, but to achieve on this platform to aggregate your potential target customers is still very high, for many companies, or do not. In addition Weibo has a mishap, is a few words can not reflect the full picture of business information, 140 characters difficult to introduce a slightly larger business. This limits the use of microblogging in internet marketing.

Social flow, although very large, will become more and more big, the cost of acquiring social traffic is much lower than the cost of obtaining traffic from search engines, but the above characteristics determine that the social flow is not suitable to promote a higher price of products or services, for example, we are very difficult to pass a micro-blog on the introduction of more than 100 words, On the introduction of a tens of thousands of-yuan machine equipment, we will not be in the QQ space to share a link and purchase value of a hundred thousand of of the system.

Social flow is suitable for the promotion of general consumer goods or low-cost services, that is, the purchase does not require the brain to consider too many elements, can be determined to determine whether or not to purchase, even if the decision error will not suffer significant losses of goods. Think of it, yes, it is more suitable for electric dealers, can do the electrical products, are suitable for social flow, so the electric business site must pay attention to social network marketing, for example, to move the network marketing to provide electric network marketing solutions.

Because people are generally dismissive of active door-to-door sales, and more willing to believe that they are looking for goods, especially high prices of goods, people's this habit, a short period of time difficult to change, which determines the search engine in a long period of time is still the main network marketing customers, The quality of traffic is much higher than that of the social traffic.

From the current trend, search engine also in the change, also in the gradual integration of social tools, social tools on the impact of search results are gradually increasing, Baidu provides Baidu to share tools, the future is likely to become the standard of the site, the number of shares will be displayed in the search results. This can affect the customer's mouse click Behavior, and users are more likely to click on a page that prefers more people than just the top down.

Dong Jingyi Personal blog http://www.djycn.com qq:543646 (China does not move)