Application of Meta description in medical website

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As we all know, today's search engine marketing (SEM) has become the mainstream network promotion means. And we want to do a good job of network promotion, SEO is undoubtedly the first choice. About the medical SEO case this series, we give everybody to do some basic analysis, because now most friends do on the basis of SEO is not perfect, I still to Foshan Zhongshan Hospital (/) to do a case for everyone to explain. The front has written a medical SEO Research center: An example analysis of the application of medical website title, today we talked about 3 points, this one to teach you how to do the description, we first to answer the first controversial question, the page in the end want to do description? Probably divided into two factions, the first thought must write a description of every page, Justification for the standardization of the keyword ranking and user choice to click on the above are helpful, and the other faction that this has a lot of manpower (because each page needs to be authenticated) and description of the ranking is not helpful or helpful.

That's how I look at this question:

1, describe the current stage for the ranking is useful, especially the Baidu search engine, which I will be in the back of the blog in succession.

2, the site inside the description of the end of writing does not determine its role, but to determine the number of its Web site page, most small and medium enterprises, the number of pages in 200 pages below I suggest to write, because it will not take too much kungfu, and write a description than Baidu own crawl more readable. More than 200 pages of the site do not recommend writing, because the number of pages is too large, it is difficult to do every page is OK to write, so it is better not to write to Baidu to crawl their own page description, because it is easy to write a spider mistakenly think is garbage content.

3, the homepage and the catalogue page also has the topic page must do the description.

Let's take a look at an example (Foshan Zhongshan Hospital) Let's give an example of the first page and the description of the inside page. Meta name= "keywords" content= "infertility, infertility hospital, Gynecology hospital, Male hospital, Foshan Hospital" meta name= "description" content= " Infertility Theme Hospital-Foshan Zhongshan Hospital has large foshan the most professional infertility diagnosis and treatment center, Guangdong Province Infertility Research Base, Guangzhou Zhongshan University affiliated a hospital infertility referral unit. The website provides infertility counseling.

Let's take a look at the description (description) which uses the underscore-generally, the name should be the site before the line, followed by the site's services have those, the site or the organization where the site is introduced. It's just the reverse, I expect to put the infertility this keyword to put in front of this operation, suggested.

Let's analyze an internal page meta name= "keywords" content= "male infertility" meta name= "Description" content= "How to treat male infertility?" How much is the cost of treatment for male infertility? This is a lot of netizens are talking about a problem, Foshan Zhongshan Hospital Division chief experts said: there are some male infertility patients, because it is not clear what method is the best treatment effect, thus has been in the loss of the role of Father play, to bring great harm to family happiness, male infertility treatment is what? How much is the cost? The following is a detailed description of male infertility treatment and costs. ”

I'm looking at this inside page, it's interesting, I already said earlier, 200 pages above the page does not recommend to do Meta keywords and meta Description, this site from the number of pages is a medium-sized site, the number of pages is 100,000, so do the inside page will cost a lot of artificial and prone to errors. We're going to look at this and there's a mistake, no standardization, and a Slash "/" is required after the Meta keywords and meta Description. This is the emergence of such a small error, the content of the site will not be more than any advantage.

From the above case can be seen in the meta description not every site is suitable to do, after reading the article, and then compare their own site to see if they should do, well today and everyone to share here! This article for the SEO Research Center www.moonseo.cn Student website Case Analysis, reproduced please specify, thank A5 to provide a platform!